Department of Business Development and Technology

Rick Edgeman

Structured Crowdsourcing: A B2B Innovation Roadmap

Research output: Contribution to conferencePaperResearchpeer-review


Crowdsourcing is an increasingly popular source of both ideas and funding. Crowdsourcing in a B2B context is less well understood and, as such, much of our discussion will highlight business-to-business crowdsourcing. More generally discussion will address crowdsourcing relative to innovation and technology development and customer relationship management. Examples will be used to derive a general roadmap, and to identify specific areas worthy of increased attention. The roadmap is developed as a six-stage approach that begins with task specification and concludes with management of inputs generated from crowd-sourcing efforts. The roadmap emphasizes on early stages in the overall innovation management activity that is related to development and specification of the task to be crowdsourced, the identification of the crowd, the creation of the environment to connect the crowdsourcer, the task and the crowd, motivation of the crowd, and actual activities in reaching the crowd. Managing the input from the crowd is regarded as a later stage in the overall innovation management but also as a focal point in the arguments for improving B2B crowdsourcing. In crowd selection processes this paper aims at classifying the crowd related to the closeness to the company requesting deliberate choices between employees, partners, prequalifying participants or the general crowd. Magnitude of insight, capability, expertise and volume is defined as critical to the outcome.
Original languageEnglish
Publication year19 Sep 2015
Number of pages11
Publication statusPublished - 19 Sep 2015
Event10th European Conference on Innovation and Entrepreneurship - Genoa, Italy
Duration: 17 Sep 201518 Sep 2015


Conference10th European Conference on Innovation and Entrepreneurship

Bibliographical note

Vrtik, Engell, Jensen were MSc students at BTECH at the time of publication

    Research areas

  • Crowdsourcing, B2B, distributed innovation, Innovation Clusters, Innovation Contests, Knowledge Management, Roadmap

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