René Rohrbeck

Veille stratégique en entreprise multinationale: Une étude de cas auprès de la Deutsche Telekom AG

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

In today’s fast changing environment large companies need to be fast and flexible to compete successfully against smaller, more agile competitors. Strategic Foresight encompasses a set of tools, processes and organisation forms that enable large companies to identify, assess, and act upon opportunities and threats, that have been identified by weak signals in the periphery. Companies using Strategic Foresight aim at enhancing their innovation capacity, manage disruptions, and shape the future by creating trends favourable to their business model or to their expansion strategy.
Based on a literature review, we define a generic framework for the management of strategic foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of strategic foresight. Furthermore building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of strategic foresight activities. Taking an exemplary project based on opportunities that have been identified by strategic foresight activities, we explore how the different insights have been combined to create the innovation concept and project proposal. We conclude that strategic foresight can successfully contribute to improving the innovation capacity of a firm by combining impulses from the market (customer needs) and technology (realization opportunities) perspective.
Translated title of the contributionStrategic Foresight in a Multinational Company: A Case Study of Deutsche Telekom AG
Original languageFrench
Title of host publicationXVIème Conférence Internationale de Management Stratégique
Number of pages18
Publication year6 Jan 2007
Publication statusPublished - 6 Jan 2007
Externally publishedYes
EventXVI AIMS Conférence - Montreal, Canada
Duration: 5 Jun 200710 Jun 2007

Conference

ConferenceXVI AIMS Conférence
LandCanada
ByMontreal
Periode05/06/200710/06/2007

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