René Rohrbeck

Trend scanning, scouting and foresight techniques

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Corporate foresight comprises all activities that are aimed at identifying changes on the basis of early signals in trends, creating a consolidated future outlook, and using these insights into the future in ways useful to the organization. These activities include developing a strategy, creating innovations, managing risk, and exploring new markets. The author identifies five challenges that companies may face when developing corporate foresight, which include the detection of signals that yield a competitive advantage, the detection of change when terminology is unclear, and the selection of an appropriate foresight method as well as the successful use of foresight methods in the highly iterative front end of innovation. Monitoring and scanning are two ways of conducting the search, with intelligent data mining and scouting networks as possible approaches. Foresight methods can be divided into methods suitable for exploring the future on the market side and methods more suitable for the technology aspect. Thinking in scenarios is a good choice when direction and rate of change are unknown.
Original languageEnglish
Title of host publicationManagement of the Fuzzy Front End of Innovation
EditorsOliver Gassmann, Fiona Schweitzer
PublisherSpringer
Publication year31 Oct 2013
Pages59-73
ISBN (print)978-3-319-01055-7
ISBN (Electronic)978-3-319-01056-4
DOIs
Publication statusPublished - 31 Oct 2013

    Research areas

  • Strategic Foresight, Trend research, innovation management, open innovation

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