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René Rohrbeck

Strategic foresight for collaborative exploration of new business fields

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To ensure long-term competitiveness, companies need to develop the ability to explore, plan, and develop new business fields. A suitable approach faces multiple challenges because it needs to (1) integrate multiple perspectives, (2) ensure a high level of participation of the major stakeholders and decision-makers, (3) function despite a high level of uncertainty, and (4) take into account interdependencies between the influencing factors. In this paper, we present an integrated approach that combines multiple strategic-foresight methods in a synergetic way. It was applied in an inter-organizational business field exploration project in the telecommunications industry.
Original languageEnglish
JournalTechnological Forecasting and Social Change
Pages (from-to)819-831
Number of pages13
Publication statusPublished - Jun 2012

    Research areas

  • strategic foresight, business field exploration, innovation management, Open innovation

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