René Rohrbeck

Strategic Foresight at Deutsche Telekom

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Strategic foresight activities allow companies to identify weak signals of change and react to opportunities and threats in their environment. This chapter describes the strategic foresight practices of Deutsche Telekom and their relation to the innovation and applied R&D activities. Differentiating between continuous foresight (undirected scanning of the environment) and project-based foresight (issue driven), methods, tools, and processes are described. Activities include consumer foresight, competitor foresight, and technology foresight.
Original languageEnglish
Title of host publicationApplied Technology and Innovation Management : Insights and Experiences from an Industry-Leading Innovation Centre
EditorsHeinrich Arnold, Michael Erner, Peter Möckel, Christopher Schläffer
PublisherSpringer
Publication year10 Feb 2010
Pages12-24
ISBN (print)978-3540888260
DOIs
Publication statusPublished - 10 Feb 2010
Externally publishedYes

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