René Rohrbeck

Strategic Foresight - a case study on the Deutsche Telekom Laboratories

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • René Rohrbeck
  • Heinrich Arnold, Deutsche Telekom Laboratories, GermanyJörg Heuer, Deutsche Telekom Laboratories, Germany
Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight.
Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.
Original languageEnglish
Title of host publicationISPIM Asia Conference 2007
Number of pages12
PublisherInternational Society for Professional Innovation Management
Publication year9 Jan 2007
Publication statusPublished - 9 Jan 2007
Externally publishedYes
EventISPIM Asia Conference 2007 - New Delhi, India
Duration: 9 Jan 200714 Jan 2007

Conference

ConferenceISPIM Asia Conference 2007
LandIndia
ByNew Delhi
Periode09/01/200714/01/2007

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