Department of Management

René Rohrbeck

Introducing the competitive dimension to corporate foresight

Research output: Contribution to conferencePaperResearchpeer-review

While the competitive dimension plays an important role in strategy, the aspect of competitors seems to be rather neglected in corporate foresight. In this paper we want to shed some more light on this underexplored field of corporate foresight. The literature review discusses approaches in corporate foresight, in particular scenario planning and business wargaming, which address competitive dynamics. Further, literature on competitive strategy is discussed to assess approaches towards the identification of new rivals. One can conclude that there is an absence of structured approaches or frameworks towards the competitive dimension in corporate foresight. In the paper an illustrative case study is discussed, with a first attempt to provide a framework for structuring the competitive dimension in corporate foresight.
Original languageEnglish
Publication yearJun 2013
Number of pages9
Publication statusPublished - Jun 2013
EventISPIM Conference 2013 - Paasi Conference Center, Helsinki, Finland
Duration: 16 Jun 201319 Jun 2013

Conference

ConferenceISPIM Conference 2013
LocationPaasi Conference Center
CountryFinland
CityHelsinki
Period16/06/201319/06/2013

    Research areas

  • Corporate Foresight, Competitive Strategy, Strategy , Business Wargaming, Competitors

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