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René Rohrbeck

Innovation instruments for translating future insights into managerial actions

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Nico Thom, Deutsche Telekom Laboratories, Germany
  • René Rohrbeck
  • Michal Dunaj, Deutsche Telekom Laboratories, Germany
One of the challenges in innovation management is managing uncertainty. Most industries repeatedly face disruptions coming from emerging technologies, political and legislative regulation, alternative business models, as well as from socio-cultural shifts. Continuous scanning and monitoring of a company’s environment can contribute to reducing uncertainty. Corporate foresight activities address these dynamics and many methods and tools for collection and interpretation of information are known. But the utilization of this information remains a weakness of many companies. Foresight and innovation management literature has repeatedly lamented the failure of translating future insights into managerial actions and thus boosting a firm’s ability to adapt to a changing environment.
Based on case studies in various industries three major instruments have been identified to cope with this problem and are presented in this paper on the example of Deutsche Telekom.
Original languageEnglish
Title of host publicationISPIM Conference 2011
Number of pages13
Place of publicationBilbao, Spain
Publication year8 Jun 2010
Publication statusPublished - 8 Jun 2010
Externally publishedYes
EventXXI ISPIM - Bilbao, Spain
Duration: 6 Jun 20109 Jun 2010


ConferenceXXI ISPIM

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