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Poul Erik Flyvholm Jørgensen

Associate professor

Name

Profile photo

Poul Erik Flyvholm Jørgensen

Associate professor

  • School of Communication and Culture - English Business Communication
Postal address:
Jens Chr. Skous Vej 4
1481, 461
8000
Aarhus C
Denmark

Email: pj@cc.au.dk

Phone: +4587164853

Title

Associate Professor

Nationality

Danish

Areas of Interest

Public relations
Marketing communication
Rhetoric
Identity
Credibility
Political communication

Education

PhD in Business Communication, Aarhus School of Business, 2001
MA (LSP), Aarhus School of Business, 1988

Publications

A Critical Business Conversation about Brexit and Coronavirus: Can British and Danish SMEs Preserve Resilience in Times of Disruption?

Jørgensen, P. E. F., Trapp, N. L., Svendsen, G. T. & Skov, L., 1 Oct 2020, (Unpublished) In: European Journal of Marketing.

Maximizing the transparency of corporate websites: Why should we trust anyone we cannot see or talk direct to?

Jørgensen, P. E. F., 1 Oct 2020, (In preparation) In: Journal of Trust Research.

Institutional Identity as Discourse: Explaining What We Are Made of

Jørgensen, P. E. F., Jun 2019, In: I-LanD International Journal. 2019, 1, p. 8-24 16 p.

Competing Discourses: The Losses and Gains of Brexit

Jørgensen, P. E. F., 21 Mar 2019, (In preparation) In: Discourse & Society. 17 p.

Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding?

Bøilerehauge, D. & Jørgensen, P. E. F., 2019, Fashion communication in the digital age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019. Kalbaska, N., Sádaba, T., Cominelli, F. & Cantoni, L. (eds.). Springer, p. 135-151 17 p.

Brexit: Coming to Terms with a Dominant Rhetoric of Fear

Jørgensen, P. E. F., 12 Dec 2016, (Unpublished). 14 p.

Brexit: Coming to Terms with a Dominant Rhetoric of Fear

Jørgensen, P. E. F. & Isaksson, M., 2 Dec 2016. 19 p.

Political and Business Leaders’ Preference for Loss Framed Messages: A Case Study of the Negative Economic Rhetoric of EU Scepticism.

Jørgensen, P. E. F., 1 Oct 2015, (Unpublished).

Coming to Terms with British Euroscepticism: The Rhetoric of Europhile Business Executives and Political Leaders

Jørgensen, P. E. F. & Isaksson, M., 26 Jun 2015. 18 p.

The Compassionate Organisation: Contesting the Rhetoric of Goodwill in Public Sector Value Statements

Jørgensen, P. E. F. & Isaksson, M., 12 Jan 2015, In: International Journal of Public Sector Management. 28, 1, p. 72-83 12 p.

The Visionary Rhetoric of Political Leadership

Jørgensen, P. E. F., 20 Sep 2013, (Unpublished).

Exploring the practice of CSR from a corporate communication perspective

Nielsen, A. E., Laursen, B., Jørgensen, P. E. F., Dr Pollach, I., Schmeltz, L., Thomsen, C. & Trapp, L., 2011. 12 p.

Making sense of CSR implementation among CSR managers: Exploring local strategies

Thomsen, C., Jørgensen, P. E. F., Laursen, B., Nielsen, A. E., Pollach, I., Schmeltz, L. & Trapp, L., 2011, Communicating Social Responsibility. Proceedings, CSR Communication Conference, Amsterdam, 26-28, 2011. Elving, W., Golob, U., Schultz, F., Nielsen, A. E., Thomsen, C. & Podnar, K. (eds.). Amsterdam: University of Amsterdam, p. 1-10 10 p.

The battle for legitimacy and reputation: Corporate communication challenges in implementing CSR

Pollach, I., Nielsen, A. E., Laursen, B., Thomsen, C., Trapp, L., Schmeltz, L. & Jørgensen, P. E. F., 2011.

Communicating corporate ethos on the web: The self-presentation of PR agencies

Isaksson, M. & Jørgensen, P. E., 2010, In: Journal of Business Communication. 47, 2, p. 119-140 22 p.

Credibility in Corporate Discourse

Jørgensen, P. E. F. & Isaksson, M., 2010, Pragmatics across Languages and Cultures. Trosborg, A. (ed.). Berlin: Mouton de Gruyter, p. 513-541 (Handbooks of Pragmatics, Vol. 7).

The rhetoric of corporate mission statements: Virtues and emotions for the market

Isaksson, M. & Jørgensen, P. E. F., 2009, Language and the Market. Kelly-Holmes, H. & Mautner, G. (eds.). Basingstoke: Palgrave Macmillan, (Language and Globalization).

Building credibility in international banking and financial markets: A study of how corporate reputations are managed through image advertising

Jørgensen, P. E. F. & Isaksson, M., 2008, In: Corporate Communications. 13, 4

Credibility Discourse of PR Agencies: A Cross-Cultural Study of Corporate Ethos on the Web

Isaksson, M. & Jørgensen, P. E. F., 2008, Proceedings of the Conference on Corporate Communications. Genest, C. M. & Goodman, M. B. (eds.). Corporate Commmunication International at Baruch College/CUNY, p. 193-202

Taking a Multiple Analysis Approach to Discourse

Jørgensen, P. E. F., 2008, Institutional Discourse in Cross-Cultural Contexts. Geluykens, R. & Kraft, B. (eds.). Munich: LINCOM, p. 29-47 (LINCOM Studies in Pragmatics, Vol. 14).

Business discourse: texts and contexts

Trosborg, A. (ed.) & Jørgensen, P. E. F. (ed.), 2005, Bern: Peter Lang. 250 p. (Linguistic Insights : Studies in Language and Communication, Vol. 19).

Constructing Business Messages: From Context to Message Production

Jørgensen, P. E. F., 2005, Business Discourse: Texts and Contexts. Jørgensen, P. E. F. & Trosborg, A. (eds.). Bern: Peter Lang, Vol. 19. p. 41-64 23 p. (Linguistic Insights - Studies in Language and Communication).

The Dynamics of Business Letters: Defining Creative Variation in Established Genres

Jørgensen, P. E. F., 2005, Genre Variation in Business Letters. Gillaerts, P. & Gotti, M. (eds.). Bern: Peter Lang, p. 147-178 31 p. (Linguistic Insights - Studies in Language and Communication; No. 24).

Academic journalese for the Internet:  a study of native English-speaking editors' changes to texts written by Danish and Finnish professionals

Yli-Jokipii, H. & Jørgensen, P. E. F., 2004, In: Journal of English for Academic Purposes. 3, 4, p. 341-359 19 p.

Intercultural EU Discourse: The Rhetorical Design of Academic Journalese by Danish and Finnish Professionals

Jørgensen, P. E. F. & Yli-Jokipii, H., 2004, Intercultural Aspects of Specialized Communication. Candlin, C. N. & Gotti, M. (eds.). Bern: Peter Lang, p. 79-104 26 p. (Linguistic Insights. Studies in Language and Communication, Vol. 14).

Business Communication

Trosborg, A. (ed.) & Jørgensen, P. E. (ed.), 2003, Århus: Handelshøjskolen i Århus, Det erhvervssproglige fakultet. 11 p.

Gaining Compliance in Pressure Politics: An Interdisciplinary Study of Requestive Message Production in the British Political Consultancy Industry

Jørgensen, P. E. F., 2002, In: Hermes. 29, p. 313-325 12 p.

Projects

"CSR and sustainability development and implementation processes - experiences from Danish companies"

Thomsen, C., Jørgensen, P. E. F., Laursen, B., Nielsen, A. E., Pollach, I., Schmeltz, L. & Trapp, L.

<ingen navn>

01/02/201031/12/2011

"It's not what you said, it's how you said it": an empirical approach to human voice as the outward expression of inner character

Hejná, M., Eaton, M., Clasen, M., Kjeldgaard-Christiansen, J., Fage-Butler, A. M., Trapp, L., Bohn, O., Joyce, S., Heine, C., Firth, A., Jørgensen, P. E. F. & Christensen, K. R.

01/01/202131/12/2023

Activities

: Established Truths vs. Online Realities in International Newsletters

Poul Erik Flyvholm Jørgensen (Lecturer)

25 May 200527 May 2005

ABC European Convention: Business through Language and Communication

Poul Erik Flyvholm Jørgensen (Participant)

20 May 199922 May 1999

Aarhus School of Business (External organisation)

Poul Erik Flyvholm Jørgensen (Chairman)

21 Nov 20059 Jan 2006

Academic Council (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

20052009

Advertiser Credibility in Print Adverts: Managing Corporate Impressions through Advertising

Poul Erik Flyvholm Jørgensen (Lecturer)

8 Jun 200610 Jun 2006

Advising Vestas' communication department on the company's use of British English and American English, respectively, in their foreign markets, including India and China.

Poul Erik Flyvholm Jørgensen (Participant)

27 May 2009

Applied Genre Analysis and the Business Letter

Poul Erik Flyvholm Jørgensen (Lecturer)

20 May 200422 May 2004

BI Norwegian Business School (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

15 Sep 2016

BREXIT - Snyd og bedrag og andre løgnehistorier på godt og ondt

Poul Erik Flyvholm Jørgensen (Lecturer)

20 Sep 2019

Brexit – Humbug, Double-Dealing and Fairytales, for Better or for Worse

Poul Erik Flyvholm Jørgensen (Lecturer)

12 Dec 2019

Building Strong Reputations with Words and Visuals: Credibility in Corporate Image Advertising

Poul Erik Flyvholm Jørgensen (Lecturer)

1 Jun 20074 Jun 2007

Chairman of working committee assigned to develop the Aarhus School of Business’ code of conduct for employees (External organisation)

Poul Erik Flyvholm Jørgensen (Chairman)

2008

Chairman of working committee assigned to develop the Aarhus School of Business’ code of conduct for students (External organisation)

Poul Erik Flyvholm Jørgensen (Chairman)

2007

Choosing and Using Instrumental Goals and Tactics to Persuade Political Decision-Makers

Poul Erik Flyvholm Jørgensen (Lecturer)

28 Oct 2000

Committee member of working group assigned to develop new set of questions for the digital assessment teaching.

Poul Erik Flyvholm Jørgensen (Participant)

2018

Communicating Knowledge on Corporate Websites: Symbolic Representations of Corporate Identity on Corporate Signature Websites

Poul Erik Flyvholm Jørgensen (Lecturer)

8 Oct 200910 Oct 2009

Communicating in meta-organizations: The structure of corporate communication in trade organizations

Poul Erik Flyvholm Jørgensen (Lecturer)

8 Jun 2010

Constructing Image and Ideology in Mass Media Discourse

Poul Erik Flyvholm Jørgensen (Participant)

22 Aug 200224 Aug 2002

Coordinator for all MA and BA courses in international corporate communication offered by the English teaching group (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

20112012

Coordinator for the European Studies Programme, BA and MA (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

2012 → …

Coordinator for the development of new IVK supplementary subject in Strategic Communication in Organizations

Poul Erik Flyvholm Jørgensen (Participant)

20172019

Coordinator of departmental working group to develop end-of-term student assessment questionnaire

Poul Erik Flyvholm Jørgensen (Participant)

20182019

Corporate Communications - an International Journal (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2010

Credibility Discourse of PR Agencies: A Cross-Cultural Study of Corporate Ethos on the Web

Poul Erik Flyvholm Jørgensen (Lecturer)

6 Jun 20089 Jun 2008

Department of Language and Business Communication (Organisational unit)

Poul Erik Flyvholm Jørgensen (Chairman)

22 Apr 2010

Department of Language and Business Communication (Organisational unit)

Poul Erik Flyvholm Jørgensen (Member)

30 Nov 2012

Department of Language and Business Communication (Organisational unit)

Poul Erik Flyvholm Jørgensen (Chairman)

2011

Discourse preferences in the EU environment

Poul Erik Flyvholm Jørgensen (Lecturer)

9 Aug 200613 Aug 2006

Editor of Hermes - Journal of Language and Communication in Business (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2016 → …

Editor of Hermes - Journal of Language and Communication in Business (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2004 → …

Editor of Hermes - Journal of Language and Communication in Business (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2010

Editor of Hermes - Journal of Language and Communication in Business (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2012

Editor of Hermes - Journal of Language and Communication in Business (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2018 → …

Erasmus mobilty exchange with Andrea Taberner and Sundeep Satya, School of Language and Global Studies, University of Central Lancashire.

Carmen Heine (Organizer) & Poul Erik Flyvholm Jørgensen (Organizer)

1 Mar 20182 Mar 2018

European Convention of the Association for Business Communication

Poul Erik Flyvholm Jørgensen (Organizer)

2002

Expressing Authenticity

Poul Erik Flyvholm Jørgensen (Lecturer)

15 Sep 2011

Fifty Ways to Leave a Favourable Impression How Private Businesses Persuade Political Decision-Makers

Poul Erik Flyvholm Jørgensen (Lecturer)

25 May 200027 May 2000

Framing Europe for Business: Responding to the Negative Rhetoric of Euroscepticism

Poul Erik Flyvholm Jørgensen (Lecturer)

6 May 2015

Institut for Design og Kommunikation, Syddansk Universitet (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

Dec 2012

Institut for Kultur og Globale Studier. Aalborg Universitet (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

Jun 2011

Journal of Communication Management (Journal)

Poul Erik Flyvholm Jørgensen (Reviewer)

2016

Journal of International and Intercultural Communication (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2011 → …

Journal of International and Intercultural Communication (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2010

Journal of International and Intercultural Communication (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

Aug 2010 → …

Journal of International and Intercultural Communication (Journal)

Poul Erik Flyvholm Jørgensen (Editor)

2011 → …

Journal of Public Affairs (Journal)

Poul Erik Flyvholm Jørgensen (Reviewer)

Dec 2018 → …

NORDKOMM1

Poul Erik Flyvholm Jørgensen (Speaker)

23 Feb 200725 Feb 2007

NORDKOMM2

Poul Erik Flyvholm Jørgensen (Participant)

22 Feb 200824 Feb 2008

NORDKOMM3

Poul Erik Flyvholm Jørgensen (Participant)

20 Feb 200922 Feb 2009

NORDKOMM5

Poul Erik Flyvholm Jørgensen (Participant)

25 Feb 201127 Feb 2011

Organising collaboration with 29 local organizations and businesses to work with and support IVK business communication students

Poul Erik Flyvholm Jørgensen (Participant) & Dorrit Bøilerehauge (Participant)

2018

Persuasion in Hybrid Genres

Poul Erik Flyvholm Jørgensen (Lecturer)

29 May 200331 May 2003

Presentation to business and industry: The need of business and industry for political consultancy: Learning from the British

Poul Erik Flyvholm Jørgensen (Lecturer)

2002

Public Relations Review (Journal)

Poul Erik Flyvholm Jørgensen (Reviewer)

2012

Reviewer for Corporate Communications: an International Journal (Journal)

Poul Erik Flyvholm Jørgensen (Reviewer)

2008 → …

Reviewer for Corporate Communications: an International Journal (Journal)

Poul Erik Flyvholm Jørgensen (Reviewer)

2014

Revisiting Genre Analysis

Poul Erik Flyvholm Jørgensen (Participant)

23 Jun 200325 Jun 2003

Seminar at the Department of Management Communication, Waikato Management School, University of Waikato, Hamilton, New Zealand

Poul Erik Flyvholm Jørgensen (Speaker)

10 Mar 2010

Study Committee for the MA in Language and Business Communication (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

20052012

Taking a Multiple Analysis Approach to Discourse

Poul Erik Flyvholm Jørgensen (Lecturer)

22 Sep 200225 Sep 2002

The Use of Values in Public Relations: Facilitators of Corporate Credibility

Poul Erik Flyvholm Jørgensen (Lecturer)

8 Sep 2011

The Working Language of Pressure Politics?

Poul Erik Flyvholm Jørgensen (Lecturer)

1999

Trade Unions's Strategic Communication: Fighting Fat Cats and Guarding the Public Interest?

Poul Erik Flyvholm Jørgensen (Participant)

28 Sep 2018

University of Southern Denmark (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

2 Oct 20062 Nov 2006

University of Southern Denmark (External organisation)

Poul Erik Flyvholm Jørgensen (Member)

2 Oct 20062 Nov 2006

Values and Welfare in Denmark

Poul Erik Flyvholm Jørgensen (Lecturer)

6 Aug 2019

Why Business Communication Appears to Be Less Strategic Than We Might Think

Poul Erik Flyvholm Jørgensen (Lecturer)

23 May 200225 May 2002