Department of Management

Polymeros Chrysochou

Associate Professor, Associate professor

Profile photoPolymeros Chrysochou
Associate professor
Department of Management - MAPP - Research on Value Creation in the Food Sector
Postal address:
Fuglesangs Allé 4
2622, C114
8210
Aarhus V
Denmark

Email: polyc@mgmt.au.dk
Mobile: +4527975243

Curriculum Vitae


Academic Experience

  • 2013 - Present: Associate Professor, Department of Business Administration, Aarhus University
  • 2014 - Present: Adjunct Senior Lecturer, Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia
  • 2011 - 2014: Adjunct Lecturer, Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia
  • 2011 - 2012: Post Doctoral Researcher, Department of Business Administration, Aarhus University
  • 2010 - 2011: Lecturer, Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia
  • 2007 - 2010: Phd Researcher, Department of Business Administration, Aarhus University
  • 2003 - 2006: Research Assistant, department of Agribusiness Management, Agricultural University of Athens

 

Research interests

In my research, I am interested in exploring phenomena that have practical implications in management practice and have a societal impact. My focus area is in food marketing, packaging design, and promotion of healthy eating practices. The theories I am using come from areas of branding and marketing communication.

 

Teaching and Courses Offered

a) Marketing and Consumer Behaviour (BSc)

b) Strategic Brand Management (MSc)

c) Brand Management and Market Analysis (MSc)

d) Marketing Research (MSc)

 

Awards

Best Competitive Paper Award at the 14th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 23-24, 2009.

 

Selected research outputs

Brand Loyalty Evolution and the Impact of Category Characteristics

Casteran, G., Chrysochou, P. & Meyer-Waarden, L., 2019, (Accepted/In press) In : Marketing Letters. In press

Consumer’s Trust in Artificial Intelligence Services

Frank, D-A., Ariely, D., Chrysochou, P. & Mitkidis, P., 2019.

Stories vs. facts: triggering emotion and action-taking on climate change

Morris, B. S., Chrysochou, P., Christensen, J. D., Orquin, J. L., Barraza, J., Zak, P. & Mitkidis, P., 2019, In : Climatic Change.

Hand to mouth eating practices: An exploratory study in the US and India

Chrysochou, P. & Askegaard, S., 29 Jun 2018.

Lost in Translation: Product Label Language and the Mediating Role of Authenticity on Purchase Intention

Chrysochou, P. & Traganou, M., 29 May 2018, 47th European Marketing Academy Conference (EMAC).

The Influence of Health And Indulgence Messages’ Location on Consumer Perceptions

Festila, A. & Chrysochou, P., 29 May 2018, 47th European Marketing Academy Conference (EMAC).

A Content Analysis of Organic Product Package Designs

Chrysochou, P. & Festila, A., 2018, (Accepted/In press) In : Journal of Consumer Marketing.

Implicit communication of food product healthfulness through package design: A content analysis

Festila, A. & Chrysochou, P., 2018, In : Journal of Consumer Behaviour. 17, 5, p. 461-476 16 p.

Moral Machines: The Challenges of Raising Driverless Cars

Frank, D-A., Chrysochou, P., Mitkidis, P. & Ariely, D., 2018.

Types of value and cost in consumer-green brands relationship and loyalty behaviour

Papista, E., Chrysochou, P., Krystallis Krontalis, A. & Dimitriadis, S., 2018, In : Journal of Consumer Behaviour. 17, 1, p. e101-e113 13 p.

The “Weight” of Product Claims and Vertical Location: Health Goes Up and Taste Goes Down

Festila, A. & Chrysochou, P., Oct 2017.

A retrospective view on Designation of Origin Labeled foods in Europe

Krystallis, A., Chrysochou, P., Perrea, T. & Tzagarakis, N., 2017, In : Journal of International Food & Agribusiness Marketing. 29, 3, p. 217-233

Consumer Behavior Research Methods

Chrysochou, P., 2017, Consumer Perception of Product Risks and Benefits. Emilien, G., Weitkunat, R. & Lüdicke, F. (eds.). Springer, p. 409-428 20 p.

Consumer Involvement and Knowledge Influence on Wine Choice Cue Utilisation

Bruwer, J., Chrysochou, P. & Lesschaeve, I., 2017, In : British Food Journal. 119, 4, p. 830-844 15 p.

Does the Greek food supply respond to the world challenges?

Karipidis, P., Chrysochou, P. & Karypidou, I., 2017, In : Advances in Management & Applied Economics. 7, 5, p. 1-11 11 p.