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Polymeros Chrysochou
Professor
Fuglesangs Allé 4
building 2628, M207
8210 Aarhus V
Denmark
Phone: +4527975243
Mobile: +4527975243
Profile
I am a Professor of Marketing and Consumer Behaviour at the Department of Management, Aarhus University (www.mgmt.au.dk) and an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia (www.marketingscience.info). At Aarhus University I am affiliated with the MAPP Centre (www.mapp.au.dk) where I act as coordinator for industry cooperation. My research interests focus on areas of marketing communications and branding, with emphasis on food marketing, sustainability, and packaging design, among others. I have led and participated in research projects in collaboration with international companies, such as Arla, Orkla Foods, and Nestlé. My work has been published in journals such as Journal of Business Research, Marketing Letters, Scientific Report, Journal of Retailing and Consumer Services, Food Quality and Preference, and Sociologia Ruralis.
- Published
A cross-cultural study on consumer preferences for olive oil
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
Should Brands Protest or Celebrate with Pride? The Impact of Representation Format on Consumer Responses to Pride Branding
Research output: Contribution to conference › Conference abstract for conference › Communication
- Published
Representing the Rainbow - A Conceptualization of Pride Branding
Research output: Contribution to conference › Conference abstract for conference › Communication
Consumer Response Toward Sustainable Food Packaging Solutions
Project: Research
How to brand healthy snacks
Project: Research
Consumer Panel Data
Project: Research
Journal of Product and Brand Management (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Journal of Retailing and Consumer Services (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Journal of Consumer Marketing (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Best competitive paper award winner
Prize: Prizes, scholarships, distinctions
Best paper award: 14th International Conference on Corporate and Marketing Communications
Prize: Prizes, scholarships, distinctions
Fuldkornsmærke slår egen målsætning
Press/Media: Press / Media
POLYMEROS CHRYSOCHOU
Press/Media: Press / Media
Mindre loyale forbrugere
Press/Media: Press / Media
ID: 32781686