Polymeros Chrysochou
Associate Professor, Associate professor
Fuglesangs Allé 4
building 2628, M207
8210 Aarhus V
Denmark
Phone: +4527975243
Mobile: +4527975243
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Mobile: +4527975243
Profile
Polymeros Chrysochou is an Associate Professor in Marketing and Consumer Behaviour at MAPP Centre and the Department of Management, Aarhus BSS and an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia. He earned his PhD in Marketing from the Aarhus School of Business and his MBA in Agribusiness Management and MSc in Agricultural Economics from the Agricultural University of Athens. His research interests focus on areas of food marketing and consumer behaviour, with emphasis on brand loyalty, organic food, packaging and healthy eating practices. His work has been published in several scientific journals including Journal of Business Research, Journal of Marketing Communications, Journal of Brand Management, Journal of Retailing and Consumer Services, Appetite, Food Quality and Preference, Sociologia Ruralis, British Food Journal.
Brand Loyalty Evolution and the Impact of Category Characteristics
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
A Content Analysis of Organic Product Package Designs
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Moral Machines: The Challenges of Raising Driverless Cars
Research output: Contribution to conference › Poster › Research
Content Analysis of Health Product Packaging Design
Project: Research
Journal of Product and Brand Management (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Journal of Retailing and Consumer Services (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Journal of Consumer Marketing (Journal)
Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
Best competitive paper award winner
Prize: Prizes, scholarships, distinctions
Best paper award: 14th International Conference on Corporate and Marketing Communications
Prize: Prizes, scholarships, distinctions
Fuldkornsmærke slår egen målsætning
Press/Media: Press / Media
POLYMEROS CHRYSOCHOU
Press/Media: Press / Media
Mindre loyale forbrugere
Press/Media: Press / Media
ID: 32781686