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Morten Rask

The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Standard

The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries? / Rask, Morten.

Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007. 2007.

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Harvard

Rask, M 2007, The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries? in Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007. Macromarketing and Development: Building Bridges and Forging Alliances, Washington DC, United States, 02/06/2007.

APA

Rask, M. (2007). The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries? In Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007

CBE

Rask M. 2007. The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?. In Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007.

MLA

Rask, Morten "The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?". Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007. 2007.

Vancouver

Rask M. The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries? In Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007. 2007

Author

Rask, Morten. / The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?. Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007. 2007.

Bibtex

@inproceedings{7c638d60d0a211db8cc2000ea68e967b,
title = "The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?",
abstract = "In this paper, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying whether or not the free web-based encyclopedia Wikipedia is only for developed countries. Based upon data from 12 different Wikipedia language editions, we find that the central structural effect is on the level of human development in the current country. In other words, Wikipedia is in general, more for rich countries than for less developed countries. It is suggested that policy makers make investments in increasing the general level of literacy, education, and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.",
keywords = "Digital divide, Developing countries, Internet, Web 2.0, Social networks, Reach and richness, Wikipedia, Wikinomics, culture, language",
author = "Morten Rask",
year = "2007",
language = "English",
booktitle = "Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007",
note = "null ; Conference date: 02-06-2007 Through 05-06-2007",

}

RIS

TY - GEN

T1 - The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?

AU - Rask, Morten

PY - 2007

Y1 - 2007

N2 - In this paper, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying whether or not the free web-based encyclopedia Wikipedia is only for developed countries. Based upon data from 12 different Wikipedia language editions, we find that the central structural effect is on the level of human development in the current country. In other words, Wikipedia is in general, more for rich countries than for less developed countries. It is suggested that policy makers make investments in increasing the general level of literacy, education, and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.

AB - In this paper, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying whether or not the free web-based encyclopedia Wikipedia is only for developed countries. Based upon data from 12 different Wikipedia language editions, we find that the central structural effect is on the level of human development in the current country. In other words, Wikipedia is in general, more for rich countries than for less developed countries. It is suggested that policy makers make investments in increasing the general level of literacy, education, and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.

KW - Digital divide

KW - Developing countries

KW - Internet

KW - Web 2.0

KW - Social networks

KW - Reach and richness

KW - Wikipedia

KW - Wikinomics

KW - culture

KW - language

M3 - Article in proceedings

BT - Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007

Y2 - 2 June 2007 through 5 June 2007

ER -