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THE REACH AND RICHNESS OF WIKINOMICS: IS THE FREE WEB-BAS...
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Morten Rask
THE REACH AND RICHNESS OF WIKINOMICS: IS THE FREE WEB-BASED ENCYCLOPEDIA WIKIPEDIA ONLY FOR RICH COUNTRIES?
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Conference abstract in journal › Research
- Department of Management
- Centre for Organizational Renewal and Evolution (CORE)
In this article, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying
whether the free Web-based encyclopedia Wikipedia is only for developed countries. Based on data from 12 different
Wikipedia language editions, the author finds that the central structural effect is on the level of human development
in the current country. In other words, Wikipedia is in general more for rich countries than for less developed
countries. It is suggested that policy makers make investments in increasing the general level of literacy, education,
and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.
whether the free Web-based encyclopedia Wikipedia is only for developed countries. Based on data from 12 different
Wikipedia language editions, the author finds that the central structural effect is on the level of human development
in the current country. In other words, Wikipedia is in general more for rich countries than for less developed
countries. It is suggested that policy makers make investments in increasing the general level of literacy, education,
and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.
| Original language | Danish |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 27 |
| Issue | 4 |
| Pages (from-to) | 427-427 |
| Number of pages | 1 |
| ISSN | 0276-1467 |
| Publication status | Published - 2007 |
| Event | 2007 Joint Conference of The International Society of Markets and Development and the Macromarketing Society - Washington DC, United States Duration: 18 Dec 2010 → … |
Conference
| Conference | 2007 Joint Conference of The International Society of Markets and Development and the Macromarketing Society |
|---|---|
| Country | United States |
| City | Washington DC |
| Period | 18/12/2010 → … |
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ID: 42327