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Morten Rask

The Internationalization Process of the E-marketplace Autocom A/S

Research output: Book/anthology/dissertation/reportCompendium/lecture notesEducation

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The Internationalization Process of the E-marketplace Autocom A/S. / Rask, Morten.

European Case Clearing House, 2007. 17 p.

Research output: Book/anthology/dissertation/reportCompendium/lecture notesEducation

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Bibtex

@book{230fc2b0091a11e0a92b000ea68e967b,
title = "The Internationalization Process of the E-marketplace Autocom A/S",
abstract = "This case describes the early internationalization process and the considerations about future international expansion of an e-marketplace. The case illustrates the complexity of internationalizing an internet-based SME. The first attempt to handle the internationalization of the firm, was to have foreigners employed at the Danish headquarter in order to handle a fast and broad international expansion process with limited resources involved. It was then recognized that this structure could not satisfy the needed concentration on the current foreign markets. Then Autocom identified the most suitable entry mode to foreign markets as foreign sales offices organized by local people with industry experiences. The case raises important questions of the importance of physical presence for a dot.com firm selling digital products; products that in theory can be distributed digitally but in practice needs to be organized by real people having real face-to-face dialog. ",
author = "Morten Rask",
note = "Nr. 307-056-1",
year = "2007",
language = "English",
publisher = "European Case Clearing House",
address = "Ireland",

}

RIS

TY - BOOK

T1 - The Internationalization Process of the E-marketplace Autocom A/S

AU - Rask, Morten

N1 - Nr. 307-056-1

PY - 2007

Y1 - 2007

N2 - This case describes the early internationalization process and the considerations about future international expansion of an e-marketplace. The case illustrates the complexity of internationalizing an internet-based SME. The first attempt to handle the internationalization of the firm, was to have foreigners employed at the Danish headquarter in order to handle a fast and broad international expansion process with limited resources involved. It was then recognized that this structure could not satisfy the needed concentration on the current foreign markets. Then Autocom identified the most suitable entry mode to foreign markets as foreign sales offices organized by local people with industry experiences. The case raises important questions of the importance of physical presence for a dot.com firm selling digital products; products that in theory can be distributed digitally but in practice needs to be organized by real people having real face-to-face dialog.

AB - This case describes the early internationalization process and the considerations about future international expansion of an e-marketplace. The case illustrates the complexity of internationalizing an internet-based SME. The first attempt to handle the internationalization of the firm, was to have foreigners employed at the Danish headquarter in order to handle a fast and broad international expansion process with limited resources involved. It was then recognized that this structure could not satisfy the needed concentration on the current foreign markets. Then Autocom identified the most suitable entry mode to foreign markets as foreign sales offices organized by local people with industry experiences. The case raises important questions of the importance of physical presence for a dot.com firm selling digital products; products that in theory can be distributed digitally but in practice needs to be organized by real people having real face-to-face dialog.

M3 - Compendium/lecture notes

BT - The Internationalization Process of the E-marketplace Autocom A/S

PB - European Case Clearing House

ER -