Morten Rask

The Development of Web Marketing Strategy at Scanima A/S

Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  • Business and Environment
  • Information Systems Research Group
  • Department of Management
  • Department of Marketing and Statistics
Case
Translated title of the contributionThe Development of Web Marketing Strategy at Scanima A/S
Original languageEnglish
Title of host publicationOrganizing for Networked Information Technologies - Cases in Process Integration and Transformation
EditorsJ. Hørlück; P. Kræmmergaard; M. Rask & J. Rose
Number of pages13
Place of publicationAalborg
PublisherAalborg Universitetsforlag
Publication year2001
Pages17-29
Publication statusPublished - 2001

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