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The Development of Web Marketing Strategy at Scanima A/S
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Morten Rask
The Development of Web Marketing Strategy at Scanima A/S
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research
- Morten Rask
- Charles Møller, Denmark
- Business and Environment
- Information Systems Research Group
- Department of Management
- Department of Marketing and Statistics
Case
| Translated title of the contribution | The Development of Web Marketing Strategy at Scanima A/S |
|---|---|
| Original language | English |
| Title of host publication | Organizing for Networked Information Technologies - Cases in Process Integration and Transformation |
| Editors | J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose |
| Number of pages | 13 |
| Place of publication | Aalborg |
| Publisher | Aalborg Universitetsforlag |
| Publication year | 2001 |
| Pages | 17-29 |
| Publication status | Published - 2001 |
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ID: 32296944