Department of Management

Morten Rask

The Development of Web Marketing Strategy at Scanima A/S

Research output: Contribution to book/anthology/report/proceedingBook chapterEducation

Standard

The Development of Web Marketing Strategy at Scanima A/S. / Rask, Morten; Møller, Charles.

Organizing for networked information technologies: cases in process integration and transformation. ed. / Jens Hørlück; Pernille Kræmmergaard; Morten Rask; Jeremy Rose. Aalborg : Aalborg Universitetsforlag, 2001. p. 19-29.

Research output: Contribution to book/anthology/report/proceedingBook chapterEducation

Harvard

Rask, M & Møller, C 2001, The Development of Web Marketing Strategy at Scanima A/S. in J Hørlück, P Kræmmergaard, M Rask & J Rose (eds), Organizing for networked information technologies: cases in process integration and transformation. Aalborg Universitetsforlag, Aalborg, pp. 19-29.

APA

Rask, M., & Møller, C. (2001). The Development of Web Marketing Strategy at Scanima A/S. In J. Hørlück, P. Kræmmergaard, M. Rask, & J. Rose (Eds.), Organizing for networked information technologies: cases in process integration and transformation (pp. 19-29). Aalborg Universitetsforlag.

CBE

Rask M, Møller C. 2001. The Development of Web Marketing Strategy at Scanima A/S. Hørlück J, Kræmmergaard P, Rask M, Rose J, editors. In Organizing for networked information technologies: cases in process integration and transformation. Aalborg: Aalborg Universitetsforlag. pp. 19-29.

MLA

Rask, Morten and Charles Møller "The Development of Web Marketing Strategy at Scanima A/S"., Hørlück, Jens and Kræmmergaard, Pernille Rask, Morten Rose, Jeremy (editors). Organizing for networked information technologies: cases in process integration and transformation. Aalborg: Aalborg Universitetsforlag. 2001, 19-29.

Vancouver

Rask M, Møller C. The Development of Web Marketing Strategy at Scanima A/S. In Hørlück J, Kræmmergaard P, Rask M, Rose J, editors, Organizing for networked information technologies: cases in process integration and transformation. Aalborg: Aalborg Universitetsforlag. 2001. p. 19-29

Author

Rask, Morten ; Møller, Charles. / The Development of Web Marketing Strategy at Scanima A/S. Organizing for networked information technologies: cases in process integration and transformation. editor / Jens Hørlück ; Pernille Kræmmergaard ; Morten Rask ; Jeremy Rose. Aalborg : Aalborg Universitetsforlag, 2001. pp. 19-29

Bibtex

@inbook{51c8ef60f16811df8ec7000ea68e967b,
title = "The Development of Web Marketing Strategy at Scanima A/S",
author = "Morten Rask and Charles M{\o}ller",
year = "2001",
language = "English",
isbn = "8773076570",
pages = "19--29",
editor = "Jens H{\o}rl{\"u}ck and Pernille Kr{\ae}mmergaard and Morten Rask and Jeremy Rose",
booktitle = "Organizing for networked information technologies",
publisher = "Aalborg Universitetsforlag",

}

RIS

TY - CHAP

T1 - The Development of Web Marketing Strategy at Scanima A/S

AU - Rask, Morten

AU - Møller, Charles

PY - 2001

Y1 - 2001

M3 - Book chapter

SN - 8773076570

SP - 19

EP - 29

BT - Organizing for networked information technologies

A2 - Hørlück, Jens

A2 - Kræmmergaard, Pernille

A2 - Rask, Morten

A2 - Rose, Jeremy

PB - Aalborg Universitetsforlag

CY - Aalborg

ER -