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Morten Rask

The Development of Web Marketing Strategy at Scanima A/S

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Education

  • Information Systems Research Group
  • Department of Management
  • Department of Marketing and Statistics
Translated title of the contributionTeaching note: The Development of Web Marketing Strategy at Scanima A/S
Original languageEnglish
Title of host publicationOrganizing for networked information technologies : cases in process integration and transformation
EditorsJens Hørlück, Pernille Kræmmergaard, Morten Rask, Jeremy Rose
Place of publicationAalborg
PublisherAalborg Universitetsforlag
Publication year2001
Pages19-29
ISBN (print)8773076570
Publication statusPublished - 2001

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