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Morten Rask

Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch

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Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena. / Rask, Morten; Dholakia, Nikhilesh.

Winter Educators' Conference (2001; Vol. 12). American Marketing Association, 2001. p. 372-378.

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch

Harvard

Rask, M & Dholakia, N 2001, Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena. in Winter Educators' Conference (2001; Vol. 12). American Marketing Association, pp. 372-378, 2001 AMA Winter Marketing Educators' Conference, 16/02/2001. <http://www.morten-rask.dk/2001a.htm>

APA

Rask, M., & Dholakia, N. (2001). Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena. In Winter Educators' Conference (2001; Vol. 12) (pp. 372-378). American Marketing Association. http://www.morten-rask.dk/2001a.htm

CBE

Rask M, Dholakia N. 2001. Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena. In Winter Educators' Conference (2001; Vol. 12). American Marketing Association. pp. 372-378.

MLA

Rask, Morten and Nikhilesh Dholakia "Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena". Winter Educators' Conference (2001; Vol. 12). American Marketing Association. 2001, 372-378.

Vancouver

Rask M, Dholakia N. Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena. In Winter Educators' Conference (2001; Vol. 12). American Marketing Association. 2001. p. 372-378

Author

Rask, Morten ; Dholakia, Nikhilesh. / Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena. Winter Educators' Conference (2001; Vol. 12). American Marketing Association, 2001. pp. 372-378

Bibtex

@inproceedings{0ec0e790ae7911daa378000ea68e967b,
title = "Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena",
abstract = "M-commerce is any monetary transaction conducted via a mobile telecommunications network using a communication, information, and payment (CIP) device. We foresee three main areas of impact of m-commerce on marketing and competition. First, there will be greater levels of customization via m-portals. Such m-portals will integrate the m-Brochure, the m-Manual, and the m-Store - three progressively stronger formats for conducting m-commerce activities. The second impact will be the blurring of boundaries between consumer and business-to-business marketing. The third impact is the likelihood of transformation of industry structures. The main managerial implication of m-commerce is that firms that do not become m-portals will end up being sub-suppliers to the m-portals.",
keywords = "M-commerce, e-commerce, portals, Europe, USA, one-to-one marketing, competition, boundary of firm, telecommunications, financial services, location, WAP, segmentation, M-commerce, e-commerce, portals, Europe, USA, one-to-one marketing, competition, boundary of firm, telecommunications, financial services, location, WAP, segmentation",
author = "Morten Rask and Nikhilesh Dholakia",
year = "2001",
language = "English",
pages = "372--378",
booktitle = "Winter Educators' Conference (2001; Vol. 12)",
publisher = "American Marketing Association",
address = "United States",
note = "null ; Conference date: 16-02-2001 Through 19-02-2001",

}

RIS

TY - GEN

T1 - Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena

AU - Rask, Morten

AU - Dholakia, Nikhilesh

PY - 2001

Y1 - 2001

N2 - M-commerce is any monetary transaction conducted via a mobile telecommunications network using a communication, information, and payment (CIP) device. We foresee three main areas of impact of m-commerce on marketing and competition. First, there will be greater levels of customization via m-portals. Such m-portals will integrate the m-Brochure, the m-Manual, and the m-Store - three progressively stronger formats for conducting m-commerce activities. The second impact will be the blurring of boundaries between consumer and business-to-business marketing. The third impact is the likelihood of transformation of industry structures. The main managerial implication of m-commerce is that firms that do not become m-portals will end up being sub-suppliers to the m-portals.

AB - M-commerce is any monetary transaction conducted via a mobile telecommunications network using a communication, information, and payment (CIP) device. We foresee three main areas of impact of m-commerce on marketing and competition. First, there will be greater levels of customization via m-portals. Such m-portals will integrate the m-Brochure, the m-Manual, and the m-Store - three progressively stronger formats for conducting m-commerce activities. The second impact will be the blurring of boundaries between consumer and business-to-business marketing. The third impact is the likelihood of transformation of industry structures. The main managerial implication of m-commerce is that firms that do not become m-portals will end up being sub-suppliers to the m-portals.

KW - M-commerce, e-commerce, portals, Europe, USA, one-to-one marketing, competition, boundary of firm, telecommunications, financial services, location, WAP, segmentation

KW - M-commerce, e-commerce, portals, Europe, USA, one-to-one marketing, competition, boundary of firm, telecommunications, financial services, location, WAP, segmentation

M3 - Article in proceedings

SP - 372

EP - 378

BT - Winter Educators' Conference (2001; Vol. 12)

PB - American Marketing Association

Y2 - 16 February 2001 through 19 February 2001

ER -