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Morten Rask

International Entry Modes for Digital Product Providers

Research output: Contribution to conferencePaperResearch

Standard

International Entry Modes for Digital Product Providers. / Rask, Morten.

2004. Paper presented at Globalisation, Internationalisation of Companies and Cross-cultural Management, .

Research output: Contribution to conferencePaperResearch

Harvard

Rask, M 2004, 'International Entry Modes for Digital Product Providers', Paper presented at Globalisation, Internationalisation of Companies and Cross-cultural Management, 27/10/2004 - 29/10/2004.

APA

Rask, M. (2004). International Entry Modes for Digital Product Providers. Paper presented at Globalisation, Internationalisation of Companies and Cross-cultural Management, .

CBE

Rask M. 2004. International Entry Modes for Digital Product Providers. Paper presented at Globalisation, Internationalisation of Companies and Cross-cultural Management, .

MLA

Rask, Morten International Entry Modes for Digital Product Providers. Globalisation, Internationalisation of Companies and Cross-cultural Management, 27 Oct 2004, Paper, 2004.

Vancouver

Rask M. International Entry Modes for Digital Product Providers. 2004. Paper presented at Globalisation, Internationalisation of Companies and Cross-cultural Management, .

Author

Rask, Morten. / International Entry Modes for Digital Product Providers. Paper presented at Globalisation, Internationalisation of Companies and Cross-cultural Management, .

Bibtex

@conference{954de6b0ae7811daa378000ea68e967b,
title = "International Entry Modes for Digital Product Providers",
abstract = "Often internationalization of the firm refers to the process of increasing involvement in international operations. In relation to e-business many authors have argued that e-business will change the internationalization processes. E-business is about digitalization of processes, products and actors and many think that because these digitalisations, the importance of localization diminish, especially for what we call digital product providers that sells digitized products and services. The empirical foundation of this paper consists of an inductive explorative case-study that serves as a challenger and supporter of this understanding. The case describes an example of a successful e-marketplace where customers doing reverse auctions. A recent study found that most e-marketplaces are based in Europe and the USA and operated mostly domestically even though a few (14%) e-marketplaces operate worldwide (Fredsted, 2003). The case study gives insight into one of the few international marketplaces. Scanmarket has expanded to the English, German, American and Swedish markets. Essentially the case raises the question: {"}To what extent does the Internet supersede firms' need for local, physical presence?{"}",
keywords = "Internationalisation of firms, Marketing, Procurement, E-business, International Entry Mode, Digital Product Provider, E-marketplace, Local physical presence, Internationalisation of firms, Marketing, Procurement, E-business, International Entry Mode, Digital Product Provider, E-marketplace, Local physical presence",
author = "Morten Rask",
year = "2004",
language = "Dansk",
note = "Globalisation, Internationalisation of Companies and Cross-cultural Management ; Conference date: 27-10-2004 Through 29-10-2004",

}

RIS

TY - CONF

T1 - International Entry Modes for Digital Product Providers

AU - Rask, Morten

PY - 2004

Y1 - 2004

N2 - Often internationalization of the firm refers to the process of increasing involvement in international operations. In relation to e-business many authors have argued that e-business will change the internationalization processes. E-business is about digitalization of processes, products and actors and many think that because these digitalisations, the importance of localization diminish, especially for what we call digital product providers that sells digitized products and services. The empirical foundation of this paper consists of an inductive explorative case-study that serves as a challenger and supporter of this understanding. The case describes an example of a successful e-marketplace where customers doing reverse auctions. A recent study found that most e-marketplaces are based in Europe and the USA and operated mostly domestically even though a few (14%) e-marketplaces operate worldwide (Fredsted, 2003). The case study gives insight into one of the few international marketplaces. Scanmarket has expanded to the English, German, American and Swedish markets. Essentially the case raises the question: "To what extent does the Internet supersede firms' need for local, physical presence?"

AB - Often internationalization of the firm refers to the process of increasing involvement in international operations. In relation to e-business many authors have argued that e-business will change the internationalization processes. E-business is about digitalization of processes, products and actors and many think that because these digitalisations, the importance of localization diminish, especially for what we call digital product providers that sells digitized products and services. The empirical foundation of this paper consists of an inductive explorative case-study that serves as a challenger and supporter of this understanding. The case describes an example of a successful e-marketplace where customers doing reverse auctions. A recent study found that most e-marketplaces are based in Europe and the USA and operated mostly domestically even though a few (14%) e-marketplaces operate worldwide (Fredsted, 2003). The case study gives insight into one of the few international marketplaces. Scanmarket has expanded to the English, German, American and Swedish markets. Essentially the case raises the question: "To what extent does the Internet supersede firms' need for local, physical presence?"

KW - Internationalisation of firms

KW - Marketing

KW - Procurement

KW - E-business

KW - International Entry Mode

KW - Digital Product Provider

KW - E-marketplace

KW - Local physical presence

KW - Internationalisation of firms

KW - Marketing

KW - Procurement

KW - E-business

KW - International Entry Mode

KW - Digital Product Provider

KW - E-marketplace

KW - Local physical presence

M3 - Paper

T2 - Globalisation, Internationalisation of Companies and Cross-cultural Management

Y2 - 27 October 2004 through 29 October 2004

ER -