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Morten Rask

Global Business Models: In search of relevant design elements

Research output: Contribution to conferencePaperResearchpeer-review

Firms internationalizing their activities work with business model innovation understood as the creation, or reinvention, of the business itself so that the combination of innovation with internationalization makes the business model play an integrative role. This paper aims to integrate basic insight from the literature about business models, international product policy, international entry modes and globalization into a conceptual model of relevant design elements of global business models, enabling global business model innovation to deal with differences in a downstream perspective regarding the customer interface and in an upstream perspective regarding the supply infrastructure. The paper offers a coherent conceptual dynamic meta-model of global business model innovation. Students, scholars and managers within the field of international business can use this conceptualization to understand, to study, and to create global business model innovation. Managerial and research implications draw on the developed ideal type of global business model innovation.
Original languageEnglish
Publication year2012
Publication statusPublished - 2012
EventThe European Academy of Management Conference - Rotterdam, Netherlands
Duration: 6 Jun 20128 Jun 2012


ConferenceThe European Academy of Management Conference

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ID: 45803130