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Morten Rask

Exporting Complex Digital Products: Motives and Entry Modes

Research output: Contribution to conferencePaperResearch

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Exporting Complex Digital Products: Motives and Entry Modes. / Rask, Morten.

2005. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.

Research output: Contribution to conferencePaperResearch

Harvard

Rask, M 2005, 'Exporting Complex Digital Products: Motives and Entry Modes' Paper presented at, Thessaloniki, Greece, 08/06/2005 - 11/06/2005, .

APA

Rask, M. (2005). Exporting Complex Digital Products: Motives and Entry Modes. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.

CBE

Rask M. 2005. Exporting Complex Digital Products: Motives and Entry Modes. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.

MLA

Vancouver

Rask M. Exporting Complex Digital Products: Motives and Entry Modes. 2005. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.

Author

Rask, Morten. / Exporting Complex Digital Products: Motives and Entry Modes. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.

Bibtex

@conference{7b35e890ae7811daa378000ea68e967b,
title = "Exporting Complex Digital Products: Motives and Entry Modes",
abstract = "When the product is digital, it will most often be distributed directly to the customer through the Internet, and therefore the entry modes, considered in this paper, are different flavors of the entry mode called direct export: Virtual export channel are generally understood as the entry mode for digital product providers. However other types of entry modes like what wee call direct digital export with F2F-sales, direct digital export with F2F-support and virtual sales subsidiary are entry modes that respond to a higher degree of pre- and after-sales complexity.",
author = "Morten Rask",
year = "2005",
language = "English",
note = "null ; Conference date: 08-06-2005 Through 11-06-2005",

}

RIS

TY - CONF

T1 - Exporting Complex Digital Products: Motives and Entry Modes

AU - Rask, Morten

PY - 2005

Y1 - 2005

N2 - When the product is digital, it will most often be distributed directly to the customer through the Internet, and therefore the entry modes, considered in this paper, are different flavors of the entry mode called direct export: Virtual export channel are generally understood as the entry mode for digital product providers. However other types of entry modes like what wee call direct digital export with F2F-sales, direct digital export with F2F-support and virtual sales subsidiary are entry modes that respond to a higher degree of pre- and after-sales complexity.

AB - When the product is digital, it will most often be distributed directly to the customer through the Internet, and therefore the entry modes, considered in this paper, are different flavors of the entry mode called direct export: Virtual export channel are generally understood as the entry mode for digital product providers. However other types of entry modes like what wee call direct digital export with F2F-sales, direct digital export with F2F-support and virtual sales subsidiary are entry modes that respond to a higher degree of pre- and after-sales complexity.

M3 - Paper

ER -