Morten Rask

Exporting Complex Digital Products: Motives and Entry Modes

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  • Department of Management
When the product is digital, it will most often be distributed directly to the customer through the Internet, and therefore, the entry modes, considered in this paper, are different flavors of the entry mode called direct export: virtual export channel is generally understood as the entry mode for digital product providers. However, other types of entry modes like what we call direct digital export with F2F-sales, direct digital export with F2F-support, and virtual sales subsidiary are entry modes that respond to a higher degree of pre- and postsales complexity.
Original languageEnglish
JournalJournal of Macromarketing
Volume25
Issue number4
Pages (from-to)270-270
Number of pages1
ISSN0276-1467
Publication statusPublished - 2005
EventNinth International Conference on Marketing and Development: Marketing Contributions to Prosperity and Peace - Thessaloniki, Greece
Duration: 18 Dec 2010 → …

Conference

ConferenceNinth International Conference on Marketing and Development: Marketing Contributions to Prosperity and Peace
CountryGreece
CityThessaloniki
Period18/12/2010 → …

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