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Morten Rask

Denmark: M-commerce Experiences and Perspectives

Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  • Centre for Organizational Renewal and Evolution (CORE)
  • Department of Management
With a CLIP-device in hand, communication is not dependent on location and time, you can navigate in different locations when you are on the move from one place to another, you get proactive informed by getting information from m-portals and reactive from SMS notifications and you have always an e-wallet with you. The competitive field is not on voice plans but more on SMS and MMS messaging and data, meaning GPRS-connections and related content. The Danish m-commerce market has been trough some difficult times and is now ready to develop further. Perspectives of the avenue for future research evolved when studying Danish m-commerce include the phenomena of micro coordination, the meaning of distance and the tradeoff between richness and reach.
Original languageEnglish
Title of host publicationM-Commerce: Global Experiences and Perspectives
EditorsNikhilesh Dholakia, Morten Rask, Ruby Dholakia
Number of pages26
Place of publicationHershey, USA
PublisherIdea Group Publishing
Publication year2006
ISBN (print)1-59140-316-2
Publication statusPublished - 2006

    Research areas

  • M-commerce, Mobile Internet, Global

See relations at Aarhus University Citationformats

ID: 11087