Department of Management

Morten Rask

Creating Legitimacy across International Contexts: The Role of Storytelling for International New Ventures

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

Creating Legitimacy across International Contexts: The Role of Storytelling for International New Ventures. / Andersen, Poul Houman; Rask, Morten.

In: Journal of International Entrepreneurship, Vol. 12, No. 4, 2014, p. 365-388.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

APA

CBE

MLA

Vancouver

Author

Andersen, Poul Houman ; Rask, Morten. / Creating Legitimacy across International Contexts: The Role of Storytelling for International New Ventures. In: Journal of International Entrepreneurship. 2014 ; Vol. 12, No. 4. pp. 365-388.

Bibtex

@article{480a0418c2874a60b2154fa7b9c54585,
title = "Creating Legitimacy across International Contexts: The Role of Storytelling for International New Ventures",
abstract = "This paper considers the legitimacy-creating efforts of Better Place, an international new venture (INV) providing infrastructure services linking electrical vehicles and power grid networks. We analyze the debate on Better Place’s attempts to communicate its business idea to constituents in Denmark, Israel, Canada, and Australia using expert interviews as well as content analysis of newspaper articles and other secondary sources. Storytelling, which is found to be central to the legitimacy-creating efforts of international business ventures, interacts with existing discourses in the diverse contexts in which it occurs. Furthermore, our study demonstrates how constituents pick up specific elements as they become attuned to conversations concerning transportation energy useand sustainability. We believe that this study contributes conceptually, methodologically, empirically, and theoretically to the growing literature on INVs and on institutions in international business. For practice, our aim is to improve managers’ awareness and understanding of the importance of storytelling in the market contexts they seek to enter.",
author = "Andersen, {Poul Houman} and Morten Rask",
year = "2014",
doi = "10.1007/s10843-014-0134-4",
language = "English",
volume = "12",
pages = "365--388",
journal = "Journal of International Entrepreneurship",
issn = "1570-7385",
publisher = "Springer New York LLC",
number = "4",

}

RIS

TY - JOUR

T1 - Creating Legitimacy across International Contexts: The Role of Storytelling for International New Ventures

AU - Andersen, Poul Houman

AU - Rask, Morten

PY - 2014

Y1 - 2014

N2 - This paper considers the legitimacy-creating efforts of Better Place, an international new venture (INV) providing infrastructure services linking electrical vehicles and power grid networks. We analyze the debate on Better Place’s attempts to communicate its business idea to constituents in Denmark, Israel, Canada, and Australia using expert interviews as well as content analysis of newspaper articles and other secondary sources. Storytelling, which is found to be central to the legitimacy-creating efforts of international business ventures, interacts with existing discourses in the diverse contexts in which it occurs. Furthermore, our study demonstrates how constituents pick up specific elements as they become attuned to conversations concerning transportation energy useand sustainability. We believe that this study contributes conceptually, methodologically, empirically, and theoretically to the growing literature on INVs and on institutions in international business. For practice, our aim is to improve managers’ awareness and understanding of the importance of storytelling in the market contexts they seek to enter.

AB - This paper considers the legitimacy-creating efforts of Better Place, an international new venture (INV) providing infrastructure services linking electrical vehicles and power grid networks. We analyze the debate on Better Place’s attempts to communicate its business idea to constituents in Denmark, Israel, Canada, and Australia using expert interviews as well as content analysis of newspaper articles and other secondary sources. Storytelling, which is found to be central to the legitimacy-creating efforts of international business ventures, interacts with existing discourses in the diverse contexts in which it occurs. Furthermore, our study demonstrates how constituents pick up specific elements as they become attuned to conversations concerning transportation energy useand sustainability. We believe that this study contributes conceptually, methodologically, empirically, and theoretically to the growing literature on INVs and on institutions in international business. For practice, our aim is to improve managers’ awareness and understanding of the importance of storytelling in the market contexts they seek to enter.

U2 - 10.1007/s10843-014-0134-4

DO - 10.1007/s10843-014-0134-4

M3 - Journal article

VL - 12

SP - 365

EP - 388

JO - Journal of International Entrepreneurship

JF - Journal of International Entrepreneurship

SN - 1570-7385

IS - 4

ER -