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B2B Inter-Organisational Digitalisation Strategies
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Morten Rask
B2B Inter-Organisational Digitalisation Strategies: Towards Interaction Based Approach
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Conference article › Research › peer-review
- Reimer Ivang, Denmark
- Morten Rask
- Department of Management
- Centre for Organizational Renewal and Evolution (CORE)
The digital technology is increasingly important for businesses as it has the capability to enable, support and sometimes influence the overall strategic direction of the corporation. Thus, strategies that define how, why and when companies plan to utilise the digital technology are increasingly important. The purpose of the article is to analyse what different strategic processes are used in the empirical context and further discuss to what extent the widely used strategic continuum (planning - incremental) are sufficient to understand what is happening in the case. We conclude in the article that a strategic continuum spanning from planning to learning, where the incremental approach is in the middle is more powerful as an analytical tool in relation to the specific cases. The research is conducted in one of Denmark's biggest companies with a annual turnover of 2.2 billion EUR and over 22.000 employees
| Original language | English |
|---|---|
| Journal | The E-Business Review |
| Pages (from-to) | 161-167 |
| ISSN | 1550-7793 |
| Publication status | Published - 2008 |
| Event | The 8th Annual Conference, International Academy of E-Business - San Francisco, United States Duration: 20 Mar 2008 → 23 Mar 2008 |
Conference
| Conference | The 8th Annual Conference, International Academy of E-Business |
|---|---|
| Country | United States |
| City | San Francisco |
| Period | 20/03/2008 → 23/03/2008 |
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ID: 34566