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B2B Inter-Organisational Digitalisation Strategies: Towards Interaction Based Approach

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  • Department of Management
  • Centre for Organizational Renewal and Evolution (CORE)
The digital technology is increasingly important for businesses as it has the capability to enable, support and sometimes influence the overall strategic direction of the corporation. Thus, strategies that define how, why and when companies plan to utilise the digital technology are increasingly important. The purpose of the article is to analyse what different strategic processes are used in the empirical context and further discuss to what extent the widely used strategic continuum (planning - incremental) are sufficient to understand what is happening in the case. We conclude in the article that a strategic continuum spanning from planning to learning, where the incremental approach is in the middle is more powerful as an analytical tool in relation to the specific cases. The research is conducted in one of Denmark's biggest companies with a annual turnover of 2.2 billion EUR and over 22.000 employees
Original languageEnglish
JournalThe E-Business Review
Pages (from-to)161-167
Publication statusPublished - 2008
EventThe 8th Annual Conference, International Academy of E-Business - San Francisco, United States
Duration: 20 Mar 200823 Mar 2008


ConferenceThe 8th Annual Conference, International Academy of E-Business
CountryUnited States
CitySan Francisco

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