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About the school

Mona Agerholm Andersen

PhD, Associate professor

Name

Profile photo

Mona Agerholm Andersen

Associate professor

  • School of Communication and Culture - Spanish Business Communication
Postal address:
Jens Chr. Skous Vej 4
1481, 632
8000
Aarhus C
Denmark

Email: ma@cc.au.dk

Mobile: +4522279581

Phone: +4522279581

Title

Associate Professor

Nationality

Danish

Education

PhD, Aarhus School of Business, 2006
Supplementary education in Corporate Communication and IT, Aarhus School of Business, 2000-01
MA (LSP) (Spanish), Aarhus School of Business, 1999
BA (Spanish and English), Aarhus School of Business, 1994


Employment

Associate Professor, Department of Communication and Culture, Arts, Aarhus University (2018-
Associate Professor, Department of Management, Business and Social Sciences, Aarhus University (2017-2018)
Associate Professor, Department of Business Communication, Business and Social Sciences, Aarhus University (2012-2016)
Assistant Professor, Department of Business Communication, Business and Social Sciences, Aarhus University (2006-2011)
PhD student, Department of Business Communication, Business and Social Sciences, Aarhus University (2001-2005)
Secretary/language consultant, Cheminova, Lemvig (1999-2001)

Research areas

Management communication
Internal communication
Change communication
Value communication
History and heritage communication
Internal social media
Organizational identification

Grants and Awards

Media Gain International Strategic Communication Award for Best Paper: awarded at the 16th Institute for Public Relations Conference 2013

Highly Commended Award Winner at the Literati Network Awards for Excellence 2011Emerald Group Publishing Limited, 10 Jun 2011

Grant amount DKK 9100 for PhD dissertation from UBVA (Udvalget til Beskyttelse af Videnskabeligt Arbejde) UBVA/Akademikernes Centralorganisation, 12 Jan 2007


Publications

Andersen, MA 2020, 'Times are changing: the role of heritage identity on employee identification in a Danish family-owned company', Corporate Communications, vol. 25, no. 3, pp. 477-494. https://doi.org/10.1108/CCIJ-04-2020-0076
Maier, CD & Andersen, MA 2017, 'Strategic Internal Communication of Corporate Heritage Identity in a Hypermodal Context', Corporate Communications, vol. 22, no. 1, pp. 36-59. https://doi.org/10.1108/CCIJ-09-2015-0059
Maier, CD & Andersen, MA 2014, 'Dynamic Interplay of Visual and Textual Identification Strategies in Employees’ Magazines', International Journal of Strategic Communication, vol. 8, no. 4, pp. 250-275. https://doi.org/10.1080/1553118X.2014.903956
Andersen, MA 2012, 'A multidimensional model for analyzing employee identification with corporate values: A qualitative reception analysis approach', Qualitative Research in Organizations and Management, vol. 7, no. 2, pp. 209-230. https://doi.org/10.1108/17465641211253101
Andersen, MA 2010, 'Creating esprit de corps in times of crisis: Employee identification with values in a Danish windmill company', Corporate Communications, vol. 15, no. 1, pp. 102-123. https://doi.org/10.1108/13563281011016868
Andersen, MA 2010, 'Krise gør værdibaseret ledelse vanskelig', Ledelse i Dag, vol. 3.
Aggerholm, H, Andersen, MA, Asmuss, B & Thomsen, C 2009, 'Management Conversations in Danish Companies: Communicating Corporate Values and Strategies', Corporate Communications, vol. 14, no. 3, pp. 264-279. https://doi.org/10.1108/13563280910980050
Andersen, MA 2006, Ejerskab for NEG Micons værdier: et casestudie af krydsfeltet mellem ledelsesopfattelser og medarbejderoplevelser. PH.D.-afhandling, vol. 2006:8, vol. 2 bind, Handelshøjskolen i Århus, Institut for Sprog og Erhvervskommunikation, Århus.
Andersen, MA 2006, 'Krise gør værdibaseret ledelse vanskelig', Ledelse i Dag, no. 4, august.

Peer Reviewed Conference Papers

Gode, HE & Andersen, MA 2020, 'Employee ideation in a VUCA context: Communication responsibility and roles on internal social media', Paper presented at The CCI Conference on Corporate Communication 2020 , Milan, Italy, 26/05/2020 - 28/05/2020.
Andersen, MA & Maier, CD 2018, 'The Employees’ Multifaceted Interpretations of Historical events and Heritage Identity in a Danish Family-owned Company – The Role of the Corporate Past on Organizational Identification', Paper presented at Euprera 2018, Aarhus, Denmark, 27/09/2018 - 29/09/2018.
Andersen, MA & Maier, CD 2018, '"Back to where it all started": Strategic management of heritage identity in corporate museums to facilitate employees' identification', Paper presented at CCI Conference on Corporate Communication 2018, New York, United States, 28/05/2018 - 01/06/2018 pp. 50-66.
Andersen, MA, Agerdal-Hjermind, A & Valentini, C 2016, 'Employee participation in knowledge sharing and change solutions through enterprise social media', Paper presented at Conference on Corporate Communication 2016, New York, NY, United States, 31/05/2016 - 03/06/2016.
Maier, CD & Andersen, MA 2015, 'The Strategic Communication of Corporate Heritage Identity Implementation in a Hypermodal Context', Paper presented at Conference on Corporate Communication 2015, New York, United States, 02/06/2015 - 05/06/2015. <http://www.corporatecomm.org/event/cci-conference-on-corporate-communication-2015/>
Valentini, C, Andersen, MA & Agerdal-Hjermind, A 2013, 'Co-creating Organizational Changes in Social Media - A Theoretical Framework', Paper presented at 16th annual International Public Relations Research Conference, Miami, United States, 06/03/2013 - 09/03/2013. <http://iprrc.org/docs/IPRRC_16_Proceedings.pdf>
Maier, CD & Andersen, MA 2012, 'The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines', Paper presented at Conference on Corporate Communication 2012, New York, United States, 05/06/2012 - 08/06/2012. <http://www.corporatecomm.org/conference.html>
Aggerholm, HK & Andersen, MA 2011, 'Survivors' Discursive Construction of Organizational Identification after a Downsizing', Paper presented at The Conference on Corporate Communication 2011, New York, United States, 07/06/2011 - 10/06/2011. <http://www.corporatecomm.org/conference.html>
Andersen, MA 2010, 'Making Sense of Employee Discourses: A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values', Paper presented at Qualitative Research in Organizations and Management Conference, Albuquerque, United States, 06/04/2010 - 08/04/2010. <http://www.mgt.unm.edu/qrm/>

Projects

Strategic internal history and heritage communication

Andersen, M. A. & Maier, C. D.

01/01/2015 → 31/10/2018

EESM: Employee Engagement through the use of Social Media

Valentini, C., Andersen, M. A. & Agerdal-Hjermind, A.

01/10/2013 → …

Multimodal Strategic Communication in Corporate Contexts

Andersen, M. A. & Maier, C. D.

01/04/2011 → 31/10/2018

Middle Manager Identification and Strategic involvement

Andersen, M. A. & Madsen, M. T.

01/06/2010 → 01/06/2013

Activities

Hermes- Journal of Language and Communication in Business (Journal)

Mona Agerholm Andersen (Reviewer)

26 Nov 2020

CCI Conference on Corporate Communication 2020

Mona Agerholm Andersen (Lecturer) & Helle Eskesen Gode (Lecturer)

17 Sep 2020

The Dark Side of Communication

Mona Agerholm Andersen (Speaker)

14 Aug 2019

Globe: A Journal of Language, Culture and Communication (Journal)

Mona Agerholm Andersen (Reviewer)

May 2019 → …

Communication & Language at Work - CLAW (Journal)

Mona Agerholm Andersen (Reviewer)

Oct 2018 → Dec 2018

EUPRERA 2018

Mona Agerholm Andersen (Lecturer)

29 Sep 2018

Hermes- Journal of Language and Communication in Business (Journal)

Mona Agerholm Andersen (Reviewer)

Jun 2018 → …

CCI Conference on Corporate Communication 2018, New York

Mona Agerholm Andersen (Lecturer)

28 May 2018 → 1 Jun 2018

Hermes- Journal of Language and Communication in Business (Journal)

Mona Agerholm Andersen (Reviewer)

6 Jul 2017 → 3 Jan 2018

Corporate Communication: an International Journal (Journal)

Mona Agerholm Andersen (Reviewer)

1 Feb 2017 → 3 Apr 2017

Corporate Communications: an International Journal (Journal)

Mona Agerholm Andersen (Reviewer)

17 Oct 2016

Conference on corporate communication 2016

Mona Agerholm Andersen (Speaker)

2 Jun 2016

The Strategic Communication of Corporate Heritage Identity Implementation in a Hypermodal Context

Mona Agerholm Andersen (Lecturer)

4 Jun 2015

Corporate Communications: an International Journal (Journal)

Mona Agerholm Andersen (Reviewer)

20 Apr 2015 → 20 May 2015

Nordiske Organisasjonsstudier (Journal)

Mona Agerholm Andersen (Reviewer)

10 Apr 2015 → 15 May 2015

Bedømmer Thesis Proposal (External organisation)

Mona Agerholm Andersen (Member)

6 Nov 2014

Corporate Communications: an International Journal (Journal)

Mona Agerholm Andersen (Reviewer)

20 Oct 2014

Nordiske Organisasjonsstudier (Journal)

Mona Agerholm Andersen (Reviewer)

2 Oct 2014

Go Online

Mona Agerholm Andersen (Participant)

1 Aug 2014 → 1 Dec 2015

Corporate Communications: An International Journal (Journal)

Mona Agerholm Andersen (Reviewer)

7 Mar 2013

The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines

Mona Agerholm Andersen (Invited speaker)

6 Jun 2012

Corporate Communications: An International Journal (Journal)

Mona Agerholm Andersen (Reviewer)

Jun 2012

Vejlederkursus for lektorer og professorer

Mona Agerholm Andersen (Participant)

23 Feb 2012 → 8 May 2012

Nobelbiblioteksarbejdsgruppe (External organisation)

Mona Agerholm Andersen (Member)

31 Jan 2012 → …

Human Relations (Journal)

Mona Agerholm Andersen (Reviewer)

Nov 2011

Corporate Communications: An International Journal (Journal)

Mona Agerholm Andersen (Reviewer)

Sep 2011

Survivors' Discursive Construction of Organizational Identification after a Downsizing

Mona Agerholm Andersen (Invited speaker)

8 Jun 2011

How to boost your students' participation

Mona Agerholm Andersen (Participant)

4 Mar 2011 → 13 May 2011

Making Sense of Employee Discourses: A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values

Mona Agerholm Andersen (Lecturer)

8 Apr 2010

Conversations in Management: Results from a Danish Survey Study

Mona Agerholm Andersen (Lecturer)

8 Jun 2008

Employee Identification with Corporate Values within the Danish Windmill Company NEG Micon - a Study of both Top Management's View and Employee Perceptions of the Values.

Mona Agerholm Andersen (Lecturer)

7 Jun 2008

Employer branding in an internal perspective

Mona Agerholm Andersen (Lecturer)

7 May 2008

Identification with Corporate Values within NEG Micon

Mona Agerholm Andersen (Lecturer)

9 Jan 2006

Working papers fra Center for Virksomhedskommunikation (Journal)

Mona Agerholm Andersen (Editor)

1 Jan 2003 → …

Internal branding in the Danish windmill company NEG Micon

Mona Agerholm Andersen (Lecturer)

23 May 2002 → 27 May 2002

Press clippings

De mange ting medarbejderinvolvering kan

Mona Agerholm Andersen

26/11/2017

1 Media contribution

Employer branding - også et internt anliggende

Mona Agerholm Andersen

29/05/2008

1 item of Media coverage

Initiative fatigue becalms windmill company. New corporate values fail to gain acceptance at NEG Micon

Mona Agerholm Andersen

19/10/2010

1 item of Media coverage

Virksomheder i krise skal holde sig fra værdibaseret ledelse

Mona Agerholm Andersen

11/08/2006

1 item of Media coverage

Værdierne hænger kun på plakaterne

Mona Agerholm Andersen

11/08/2006

1 item of Media coverage