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About the school
Mona Agerholm Andersen
PhD, Associate professor
Name
Mona Agerholm Andersen
Associate professor
- School of Communication and Culture - Spanish Business Communication
Postal address:
Jens Chr. Skous Vej 4
1481, 632
8000
Aarhus C
Denmark
Email: ma@cc.au.dk
Mobile: +4522279581
Phone: +4522279581
Title
Associate Professor
Nationality
Danish
Education
PhD, Aarhus School of Business, 2006
Supplementary education in Corporate Communication and IT, Aarhus School of Business, 2000-01
MA (LSP) (Spanish), Aarhus School of Business, 1999
BA (Spanish and English), Aarhus School of Business, 1994
Employment
Associate Professor, Department of Communication and Culture, Arts, Aarhus University (2018-
Associate Professor, Department of Management, Business and Social Sciences, Aarhus University (2017-2018)
Associate Professor, Department of Business Communication, Business and Social Sciences, Aarhus University (2012-2016)
Assistant Professor, Department of Business Communication, Business and Social Sciences, Aarhus University (2006-2011)
PhD student, Department of Business Communication, Business and Social Sciences, Aarhus University (2001-2005)
Secretary/language consultant, Cheminova, Lemvig (1999-2001)
Associate Professor, Department of Management, Business and Social Sciences, Aarhus University (2017-2018)
Associate Professor, Department of Business Communication, Business and Social Sciences, Aarhus University (2012-2016)
Assistant Professor, Department of Business Communication, Business and Social Sciences, Aarhus University (2006-2011)
PhD student, Department of Business Communication, Business and Social Sciences, Aarhus University (2001-2005)
Secretary/language consultant, Cheminova, Lemvig (1999-2001)
Research areas
Management communication
Internal communication
Change communication
Value communication
History and heritage communication
Internal social media
Organizational identification
Internal communication
Change communication
Value communication
History and heritage communication
Internal social media
Organizational identification
Grants and Awards
Media Gain International Strategic Communication Award for Best Paper: awarded at the 16th Institute for Public Relations Conference 2013
Highly Commended Award Winner at the Literati Network Awards for Excellence 2011Emerald Group Publishing Limited, 10 Jun 2011
Grant amount DKK 9100 for PhD dissertation from UBVA (Udvalget til Beskyttelse af Videnskabeligt Arbejde) UBVA/Akademikernes Centralorganisation, 12 Jan 2007
Publications
Andersen, MA 2019, 'Times are changing: The role of heritage identity on employee identification in the family-owned company Danfoss', Corporate Communications.
Maier, CD & Andersen, MA 2017, 'Strategic Internal Communication of Corporate Heritage Identity in a Hypermodal Context', Corporate Communications, vol. 22, no. 1, pp. 36-59. https://doi.org/10.1108/CCIJ-09-2015-0059
Maier, CD & Andersen, MA 2014, 'Dynamic Interplay of Visual and Textual Identification Strategies in Employees’ Magazines', International Journal of Strategic Communication, vol. 8, no. 4, pp. 250-275. https://doi.org/10.1080/1553118X.2014.903956
Andersen, MA 2012, 'A multidimensional model for analyzing employee identification with corporate values: A qualitative reception analysis approach', Qualitative Research in Organizations and Management, vol. 7, no. 2, pp. 209-230. https://doi.org/10.1108/17465641211253101
Andersen, MA 2010, 'Creating esprit de corps in times of crisis: Employee identification with values in a Danish windmill company', Corporate Communications, vol. 15, no. 1, pp. 102-123. https://doi.org/10.1108/13563281011016868
Andersen, MA 2010, 'Krise gør værdibaseret ledelse vanskelig', Ledelse i Dag, vol. 3.
Aggerholm, H, Andersen, MA, Asmuss, B & Thomsen, C 2009, 'Management Conversations in Danish Companies: Communicating Corporate Values and Strategies', Corporate Communications, vol. 14, no. 3, pp. 264-279. https://doi.org/10.1108/13563280910980050
Andersen, MA 2006, Ejerskab for NEG Micons værdier: et casestudie af krydsfeltet mellem ledelsesopfattelser og medarbejderoplevelser. PH.D.-afhandling, vol. 2006:8, vol. 2 bind, Handelshøjskolen i Århus, Institut for Sprog og Erhvervskommunikation, Århus.
Andersen, MA 2006, 'Krise gør værdibaseret ledelse vanskelig', Ledelse i Dag, no. 4, august.
Peer Reviewed Conference Papers
Andersen, MA & Maier, CD 2018, 'The Employees’ Multifaceted Interpretations of Historical events and Heritage Identity in a Danish Family-owned Company – The Role of the Corporate Past on Organizational Identification', Paper presented at Euprera 2018, Aarhus, Denmark, 27/09/2018 - 29/09/2018.
Andersen, MA & Maier, CD 2018, '"Back to where it all started": Strategic management of heritage identity in corporate museums to facilitate employees' identification', Paper presented at CCI Conference on Corporate Communication 2018, New York, United States, 28/05/2018 - 01/06/2018 pp. 50-66.
Andersen, MA, Agerdal-Hjermind, A & Valentini, C 2016, 'Employee participation in knowledge sharing and change solutions through enterprise social media', Paper presented at Conference on Corporate Communication 2016, New York, NY, United States, 31/05/2016 - 03/06/2016.
Maier, CD & Andersen, MA 2015, 'The Strategic Communication of Corporate Heritage Identity Implementation in a Hypermodal Context', Paper presented at Conference on Corporate Communication 2015, New York, United States, 02/06/2015 - 05/06/2015.
Valentini, C, Andersen, MA & Agerdal-Hjermind, A 2013, 'Co-creating Organizational Changes in Social Media - A Theoretical Framework', Paper presented at 16th annual International Public Relations Research Conference, Miami, United States, 06/03/2013 - 09/03/2013.
Maier, CD & Andersen, MA 2012, 'The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines', Paper presented at Conference on Corporate Communication 2012, New York, United States, 05/06/2012 - 08/06/2012.
Aggerholm, HK & Andersen, MA 2011, 'Survivors' Discursive Construction of Organizational Identification after a Downsizing', Paper presented at The Conference on Corporate Communication 2011, New York, United States, 07/06/2011 - 10/06/2011.
Andersen, MA 2010, 'Making Sense of Employee Discourses: A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values', Paper presented at Qualitative Research in Organizations and Management Conference, Albuquerque, United States, 06/04/2010 - 08/04/2010.
Projects
Strategic internal history and heritage communication
Andersen, M. A. & Maier, C. D.
01/01/2015 → 31/10/2018
EESM: Employee Engagement through the use of Social Media
Valentini, C., Andersen, M. A. & Agerdal-Hjermind, A.
01/10/2013 → …
Multimodal Strategic Communication in Corporate Contexts
Andersen, M. A. & Maier, C. D.
01/04/2011 → 31/10/2018
Middle Manager Identification and Strategic involvement
Andersen, M. A. & Madsen, M. T.
01/06/2010 → 01/06/2013
Activities
The Dark Side of Communication
Mona Agerholm Andersen (Speaker)14 Aug 2019
Globe: A Journal of Language, Culture and Communication (Journal)
Mona Agerholm Andersen (Reviewer)May 2019 → …
Communication & Language at Work - CLAW (Journal)
Mona Agerholm Andersen (Reviewer)Oct 2018 → Dec 2018
EUPRERA 2018
Mona Agerholm Andersen (Lecturer)29 Sep 2018
Hermes- Journal of Language and Communication in Business (Journal)
Mona Agerholm Andersen (Reviewer)Jun 2018 → …
CCI Conference on Corporate Communication 2018, New York
Mona Agerholm Andersen (Lecturer)28 May 2018 → 1 Jun 2018
Hermes- Journal of Language and Communication in Business (Journal)
Mona Agerholm Andersen (Reviewer)6 Jul 2017 → 3 Jan 2018
Corporate Communication: an International Journal (Journal)
Mona Agerholm Andersen (Reviewer)1 Feb 2017 → 3 Apr 2017
Corporate Communications: an International Journal (Journal)
Mona Agerholm Andersen (Reviewer)17 Oct 2016
Conference on corporate communication 2016
Mona Agerholm Andersen (Speaker)2 Jun 2016
The Strategic Communication of Corporate Heritage Identity Implementation in a Hypermodal Context
Mona Agerholm Andersen (Lecturer)4 Jun 2015
Corporate Communications: an International Journal (Journal)
Mona Agerholm Andersen (Reviewer)20 Apr 2015 → 20 May 2015
Nordiske Organisasjonsstudier (Journal)
Mona Agerholm Andersen (Reviewer)10 Apr 2015 → 15 May 2015
Bedømmer Thesis Proposal (External organisation)
Mona Agerholm Andersen (Member)6 Nov 2014
Corporate Communications: an International Journal (Journal)
Mona Agerholm Andersen (Reviewer)20 Oct 2014
Nordiske Organisasjonsstudier (Journal)
Mona Agerholm Andersen (Reviewer)2 Oct 2014
Go Online
Mona Agerholm Andersen (Participant)1 Aug 2014 → 1 Dec 2015
Corporate Communications: An International Journal (Journal)
Mona Agerholm Andersen (Reviewer)7 Mar 2013
The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines
Mona Agerholm Andersen (Invited speaker)6 Jun 2012
Corporate Communications: An International Journal (Journal)
Mona Agerholm Andersen (Reviewer)Jun 2012
Vejlederkursus for lektorer og professorer
Mona Agerholm Andersen (Participant)23 Feb 2012 → 8 May 2012
Nobelbiblioteksarbejdsgruppe (External organisation)
Mona Agerholm Andersen (Member)31 Jan 2012 → …
Human Relations (Journal)
Mona Agerholm Andersen (Reviewer)Nov 2011
Corporate Communications: An International Journal (Journal)
Mona Agerholm Andersen (Reviewer)Sep 2011
Survivors' Discursive Construction of Organizational Identification after a Downsizing
Mona Agerholm Andersen (Invited speaker)8 Jun 2011
How to boost your students' participation
Mona Agerholm Andersen (Participant)4 Mar 2011 → 13 May 2011
Making Sense of Employee Discourses: A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values
Mona Agerholm Andersen (Lecturer)8 Apr 2010
Conversations in Management: Results from a Danish Survey Study
Mona Agerholm Andersen (Lecturer)8 Jun 2008
Employee Identification with Corporate Values within the Danish Windmill Company NEG Micon - a Study of both Top Management's View and Employee Perceptions of the Values.
Mona Agerholm Andersen (Lecturer)7 Jun 2008
Employer branding in an internal perspective
Mona Agerholm Andersen (Lecturer)7 May 2008
Identification with Corporate Values within NEG Micon
Mona Agerholm Andersen (Lecturer)9 Jan 2006
Working papers fra Center for Virksomhedskommunikation (Journal)
Mona Agerholm Andersen (Editor)1 Jan 2003 → …
Internal branding in the Danish windmill company NEG Micon
Mona Agerholm Andersen (Lecturer)23 May 2002 → 27 May 2002
Press clippings
De mange ting medarbejderinvolvering kan
Mona Agerholm Andersen
26/11/2017
1 Media contribution
Employer branding - også et internt anliggende
Mona Agerholm Andersen
29/05/2008
1 item of Media coverage
Virksomheder i krise skal holde sig fra værdibaseret ledelse
Mona Agerholm Andersen
11/08/2006
1 item of Media coverage
Værdierne hænger kun på plakaterne
Mona Agerholm Andersen
11/08/2006
1 item of Media coverage