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Mirja Hubert

  1. 2023
  2. Published
    Mixed Method Literature Review on Computational Thinking: Developing an Integrated Research Framework and Research Propositions. / Hubert, Mirja; Petersen, Camilla Kølsen; Akther, Farzana et al.
    2023. Paper presented at ECIS 2023, Kristiansand, Norway.

    Research output: Contribution to conferencePaperResearchpeer-review

  3. 2021
  4. Published
    It's about the process, not the result: An fMRI approach to explore the encoding of explicit and implicit price information. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco.
    In: Journal of Economic Psychology, Vol. 86, 102403, 10.2021.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  5. 2020
  6. Published
    Exploring the Individual: An Empirical Investigation of Interrelationships between Dimensions of Absorptive Capacity. / Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja et al.
    In: International Journal of Innovation Management, Vol. 24, No. 5, 2050077, 01.2020.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  7. Published
    Consumer neuroscience: recent theoretical and methodological developments for research and practice using a cube model. / Hubert, Marco; Hubert, Mirja.
    Organizational neuroethics: reflections on the contributions of neuroscience to management theories and business practices. ed. / Joé T. Martineau; Eric Racine. Cham: Springer, 2020. p. 67-86 (Advances in Neuroethics).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  8. Published
    The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products. / Eberhardt, Tim; Hubert, Marco; Lischka, Helena et al.
    In: Journal of Consumer Marketing, Vol. 38, No. 1, 2020, p. 58-68.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  9. 2019
  10. Published
    Die Bedeutung der Impulsivität auf die Vertrauensbildung in Online-Settings: Erste Ergebnisse der Consumer Neuroscience. / Hubert, Marco; Linzmajer, Marc; Riedl, René et al.
    Der vertrauende Verbraucher: Zwischen Regulation und Information. ed. / Christian Bala; Wolfgang Schuldzinski. Düsseldorf: Verbraucherzentrale NRW, 2019. p. 103-114 (Beiträge zur Verbraucherforschung, Vol. 9).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  11. 2018
  12. Published
    Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings. / Hubert, Marco; Linzmajer, Marc; Hubert, Mirja et al.
    In: European Journal of Marketing, Vol. 52, No. 1/2, 2018, p. 118-146.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  13. 2017
  14. Published
    Using Psycho-Physiological Interaction Analysis with fMRI-Data in IS Research: A Guideline. / Hubert, Marco; Linzmajer, Marc; Riedl, René et al.
    In: Communications of the Association for Information Systems, Vol. 40, No. 1, 9, 2017, p. 181-217.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  15. 2016
  16. Published
    Using Consumer Neuroscience to build a better Understanding of PriceKnowledge. / Linzmajer, Marc; Hubert, Marco; Kenning, Peter et al.
    2016. Abstract from European Marketing Academy, Oslo, Norway.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  17. Published
    We Are What We Know: Using Consumer Neuroscience to Build a Better Understanding of Price Knowledge. / Hubert, Marco; Linzmajer, Marc; Kenning, Peter et al.
    Advances in Consumer Research (ACR). Vol. 44 2016. p. 59-64.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  18. 2014
  19. Published
    Compulsive Buying - an Increasing Problem? Investigating and Comparing Trends in Germany and Denmark, 2010-2012. / Hubert, Mirja; Hubert, Marco; Gwodz, Wencke et al.
    In: Journal of Consumer Protection and Food Safety, Vol. 9, No. 3, 2014, p. 280.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  20. Published
    How Consumer Impulsiveness Moderates Online Trustworthiness Evaluations: Neurophysiological Insights. / Hubert, Marco; Hubert, Mirja; Riedl, René et al.
    Proceeding of International Conference on Information Systems (ICIS). 2014.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  21. Published
    The Effect of Glucose Consumption on Consumers' Price Fairness Perception. / Linzmajer, Marc; Hubert, Mirja; Eberhardt, Tim et al.
    Schmalenbach Business Review. Vol. 1999 (2) 2014. p. 22-24.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  22. 2013
  23. Published
    Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging. / Hubert, Marco; Hubert, Mirja; Florack, Arnd et al.
    In: Psychology & Marketing, Vol. 30, No. 10, 2013, p. 851.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  24. Published
    Neural Evidence of Uncertainty and Risk Processing Networks in Information System Research: A Multilevel-Mediation Approach. / Hubert, Marco; Linzmajer, Marc; Hubert, Mirja.
    2013. Abstract from Gmunden Retreat on NeuroIS, Gmunden, Austria.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  25. 2012
  26. Published
    Consumer Neuroscience. / Kenning, Peter; Hubert, Mirja; Linzmajer, Marc.
    Handbook of developments in consumer behaviour. ed. / Victoria Wells; Gordon Foxall. Cheltenham: Edward Elgar Publishing, 2012. p. 419-460.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  27. Published
    Introducing Connectivity Analysis to NeuroIS Research. / Hubert, Marco; Linzmajer, Marc; Riedl, René et al.
    Proceedings of the International Conference on Information Systems (ICIS). 2012.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  28. Published
    The Nature of Price-Thresholds: An fMRI Study on Price Processing in the Brain. / Eberhardt, Tim; Linzmajer, Marc; Hubert, Mirja et al.
    2012. Abstract from European Marketing Academy Annual Conference (EMAC).

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  29. 2011
  30. Published
    Compulsive Buying – Also a Male Problem? / Hubert, Mirja; Hubert, Marco; Büttner, Oliver et al.
    Advances in Consumer Research (ACR). ed. / D.W. Dahl; G.V. Johar; S.M. van Osselaer. Vol. 38 2011.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  31. Published
    Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study. / Hubert, Marco; Riedl, René; Hubert, Mirja et al.
    Proceedings of the 2011 44th Hawaii International Conference on System Sciences. 2011.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  32. Published
    Does the Retail Brand Bias Consumer Decision-Making? – An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging. / Hubert, Mirja; Hubert, Marco; Kenning, Peter.
    Advances in Consumer Research (ACR). ed. / D.W. Dahl; G.V. Johar; S.M. van Osselaer. Vol. 38 2011.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  33. Published
    How Different Price Limits are Processed in the Brain: Implications from Consumer Neuroscience. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco et al.
    2011. Abstract from Annual Meeting of the Society for Neuroeconomics, Evanston, Illinois, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  34. Published
    The Effect of Retail Brands on Evaluations of Product Packaging. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim et al.
    2011. Abstract from 40th Conference EMAC, European Marketing Academy, Ljubljana, Slovenia.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  35. Published
    The Perception of Lower and Higher Price-Thresholds: Implications from Consumer Neuroscience. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco et al.
    Association for Consumer Research (ACR). Duluth, Minn, 2011. p. 792-793.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  36. 2010
  37. Published
    Compulsive Buying Behavior in Men: Insights into Automatic Processes and Neural Correlates. / Hubert, Mirja; Hubert, Marco; Büttner, Oliver et al.
    2010. Abstract from 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  38. Published
    Does neuroeconomics give new impetus to economic research? / Hubert, Mirja.
    In: Journal of Economic Psychology, Vol. 31, No. 5, 2010, p. 812-817.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  39. Published
    Net Emotional Response Strength and fMRI: Preliminary Results. / Hubert, Marco; Hubert, Mirja; Hansen, Flemming et al.
    2010. Abstract from NeuroPsychoEconomics Conference, Copenhagen, Denmark.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  40. Published
    Neurobiologische Grundlagen von Konsumverhalten. / Kenning, Peter; Hubert, Mirja.
    Neuroökonomie: Grundlagen - Methoden - Anwendungen. A. Scherer, 2010. p. 195-218.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  41. Published
    The Sweet Side of Sugar - The Influence of Raised Insulin Levels on Price Fairness andWillingness to Pay. / Eberhardt, Tim; Fojicik, Thomas; Linzmajer, Marc et al.
    Advances in Consumer Research (ACR). Vol. 37 2010. p. 788-790.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  42. 2009
  43. Published
    Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging. / Hubert, Marco; Hubert, Mirja; Sommer, Jens et al.
    In: Marketing Review St. Gallen, Vol. 4, 2009, p. 28.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  44. Published
    I Love Shopping? Neural Antecedents of Compulsive Buying. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim et al.
    2009. Abstract from Annual Meeting of the Society for Neuroeconomics, Chicago, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  45. Published
    Net Emotional Response Strength and fMRI: Preliminary Results. / Hubert, Marco; Hubert, Mirja; Hansen, Flemming et al.
    2009. Abstract from Annual Meeting of the Society for Neuroeconomics, Chicago, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  46. Published
    Neuroökonomik als Impulsgeber für betriebswirtschaftliche Forschung? - Der Beitrag der Neuroökonomik zur betriebswirtschaftlichen Forschung. / Kenning, Peter; Hubert, Mirja.
    Methoden in der Betriebswirtschaftslehre. ed. / A. Scherer; I.M. Kaufmann; M. Patzer. Gabler, 2009. p. 117-126.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  47. Published
    Neuroökonomik - Die Emotionen des Homo Oeconomicus. / Hubert, Mirja; Kenning, Peter.
    Nicht wahr?! Sinneskanäle, Hirnwindungen und Grenzen der Wahrnehmung. ed. / R. Rosenzweig. Mentis Verlag, 2009.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  48. 2008
  49. Published
    A current overview of consumer neuroscience. / Hubert, Mirja; Kenning, Peter.
    In: Journal of consumer behavior, 2008, p. 272-292.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  50. Published
    Consumer Neuroscience und Neuromarketing - Ein Einordnungsversuch. / Stoll (Hubert), Marco; Hubert, Mirja; Kenning, Peter et al.
    In: Marketing Review St. Gallen, 2008, p. 34.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  51. Published
    The Effect of Retail Brand Frames on the Evaluation of Product Packaging – First Insights fromConsumer Neuroscience. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim et al.
    2008. Abstract from Annual Meeting of the Society for Neuroeconomics, Park City, Utah, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review