Projects per year
Personal profile
Research
My research revolves around the relationship between media, politics, and society, including the democratic impact of the use of new types of news media and social media on democracy. In my PhD dissertation, I investigated the use of alternative media in Denmark, focusing on how widespread the use of this type of news is, motivations for seeking out alternative news, and relationships between alternative news use and trust in traditional news media, political trust, populist attitudes, policy attitudes, and party choice. In my current research project, I investigate whether influencers can affect their followers' political attitudes, values, and democratic participation. I also study what characterizes so-called opinion leaders, that is, citizens who are more interested in news and politics than others and play a central role in informing their networks. Here, I am interested in what sources of information these opinion leaders rely on and to what extent they trust central societal institutions.
Profile
I am a postdoctoral researcher at Department of Media and Journalism Studies, Aarhus University, where I also obtained my PhD degree. I am affiliated with Anja Bechmann's project on Social Media Influence. As a part of this project, I investigate whether influencers on social media can affect their followers' policy atttudes, values, and democratic participation. My research is interdisciplinary and draws on political communication, journalism studies, and media studies, and I use a mix of quantitative and qualitative methods, including surveys, online experiments, quantitative and qualitative content analysis, and qualitative interviews.
Teaching
Jeg har tidligere undervist på kandidatuddannelsen i journalistik (cand.public.) og i digital kommunikation på bacheloruddannelsen i Informationsvidenskab. Derudover har jeg holdt gæsteforelæsninger ved forskellige danske og internationale universiteter.
Job responsibilities
In addition to my work as a researcher and lecturer at Aarhus University, I am a part of the Nordic research journal, Journalistica's, editorial team. Among other things, I am involved in the journal's methods section and in awarding Journalistica's newly launched price for the best MA thesis within journalism studies.
Education/Academic qualification
PhD in Media and Journalism Studies, Aarhus University
1 Feb 2021 → 31 Jan 2024
Award Date: 25 Apr 2024
MA in Journalism (cand.public)
Award Date: 29 Jun 2020
Areas of expertise
- Alternative news media
- Trust in news media
- Democracy theory
- Political communication
- News use
- Audience studies
- Journalism studies
- Mixed methods
- Survey
- Qualitative interviews
- Content analysis
Fingerprint
- 1 Similar Profiles
Projects
- 1 Active
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SOCIAL MEDIA INFLUENCE: a large-scale study of social media as infrastructures of influence in national populations with a focus on false information
Bechmann, A. (PI), Holt, A. E. (Participant), Wegmann, D. (Participant), Walter, J. G. (Participant), Brems, M. (Participant), Nielbo, K. L. (CoPI) & Baglini, R. B. (CoPI)
01/09/2023 → 29/02/2028
Project: Research
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Data donation as a method for investigating trends and challenges in digital media landscapes at national scale: The Danish population’s use of YouTube as an illustrative case
Bechmann, A., Brems, M., Olesen, M. K., Walter, J. G. & Wegmann, D. J., 2025, Gothenburg: Nordicom. 145 p.Research output: Book/anthology/report › Book › Research › peer-review
Open Access -
Divisions of labor: Why alternative news users seek out mainstream news media in Denmark and how they combine mainstream and alternative content
Brems, M., 6 May 2025, (E-pub / Early view) In: Journalism. 14648849251337727.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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A left-right divide? Alternative news use and political trust, populist attitudes, and populist vote intentions in the case of Denmark
Brems, M., 30 Nov 2024, (E-pub / Early view) In: The International Journal of Press/Politics.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
1 Citation (Scopus) -
Alternative news use in a high-trust media and political context: The spread and use of alternative media and their democratic implications in the least likely case of Denmark.
Brems, M., 28 May 2024, Aarhus: Aarhus Universitet. 418 p.Research output: Types of Thesis › PhD thesis
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An integrated guide to thematic analysis: Combining top-down and bottom-up approaches
Brems, M. & Arregui Olivera, C., 7 Oct 2024, In: Journalistica. 18, 1Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access
Activities
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75th International Communication Association Conference
Brems, M. (Participant)
12 Jun 2025 → 16 Jun 2025Activity: Participating in or organising an event types › Participation in or organisation af a conference
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Guest Talk, Constructive Institute
Brems, M. (Lecturer)
27 May 2025Activity: Presentations, memberships, employment, ownership and other activities › Lecture and oral contribution
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Guest Talk, Gothenburg University, Institutionen för journalistik, medier och kommunikation, JMG
Brems, M. (Lecturer)
25 Mar 2025Activity: Presentations, memberships, employment, ownership and other activities › Lecture and oral contribution
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Look Who’s Talking: Voices and Sources in the News
Brems, M. (Participant)
12 Dec 2024 → 13 Dec 2024Activity: Participating in or organising an event types › Participation in or organisation af a conference
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ECREA 2024
Brems, M. (Participant)
24 Sept 2024 → 27 Sept 2024Activity: Participating in or organising an event types › Participation in or organisation af a conference
Prizes
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Aarhus Universitets Forskningsfonds (AUFF) ph.d.-pris (inden for humaniora)
Brems, M. (Recipient), 28 May 2025
Prize: Prizes, scholarships, distinctions
Press/Media
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Medieforsker: Op mod hver femte dansker bruger alternative nyhedsmedier. Skader det demokratiet?
31/05/2024
1 Media contribution
Press/Media: Press / Media
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Alternative medier taler til mænd i yderkommuner
14/05/2024
1 item of Media coverage
Press/Media: Press / Media
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Alternative mediebrugere er ikke ekstreme
09/04/2024
1 item of Media coverage
Press/Media: Press / Media
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Ny forskning: Tilbakeviser myter om de som leser alternative medier
03/04/2024
1 item of Media coverage
Press/Media: Press / Media
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Användare av alternativa medier ratar inte etablerade nyhetsmedier
03/04/2024
1 item of Media coverage
Press/Media: Press / Media