Aarhus University Seal / Aarhus Universitets segl

Merete Edelenbos

An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes. / Mielby, Line Holler; Bennedbæk-Jensen, Sidsel; Edelenbos, Merete; Thybo, Anette.

In: Journal of Sensory Studies, Vol. 28, No. 1, 2013, p. 66-75.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Mielby, LH, Bennedbæk-Jensen, S, Edelenbos, M & Thybo, A 2013, 'An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes', Journal of Sensory Studies, vol. 28, no. 1, pp. 66-75. https://doi.org/10.1111/joss.12024

APA

Mielby, L. H., Bennedbæk-Jensen, S., Edelenbos, M., & Thybo, A. (2013). An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes. Journal of Sensory Studies, 28(1), 66-75. https://doi.org/10.1111/joss.12024

CBE

MLA

Vancouver

Author

Mielby, Line Holler ; Bennedbæk-Jensen, Sidsel ; Edelenbos, Merete ; Thybo, Anette. / An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes. In: Journal of Sensory Studies. 2013 ; Vol. 28, No. 1. pp. 66-75.

Bibtex

@article{1a85ad15137e4b6bab5772d87e4025f1,
title = "An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes",
abstract = "Complexity is an important parameter in the food industry because of its relationship with hedonic appreciation. However, difficulties are encountered when measuring complexity. The hypothesis of this study was that sensory descriptive analysis is an effective tool for deriving terms to measure adolescents' perception of complexity of pictures of fruit and vegetable mixes. A sensory panel evaluated 10 descriptive attributes, including simplicity and complexity, for 24 pictures of fruit and vegetable mixes. The descriptive analysis found strong inverse correlation between complexity and simplicity. An adolescent consumer group (n = 242) and an adult consumer group (n = 86) subsequently rated the pictures on simplicity and attractiveness. Pearson's correlation coefficients revealed strong correlations between the sensory panel and both consumer groups' usage of simplicity. This suggests that simplicity can be used to measure perceived complexity. In relation to attractiveness, different optimal levels of simplicity of pictures of fruit mixes were found for segments of the adolescent consumer group.",
author = "Mielby, {Line Holler} and Sidsel Bennedb{\ae}k-Jensen and Merete Edelenbos and Anette Thybo",
year = "2013",
doi = "10.1111/joss.12024",
language = "English",
volume = "28",
pages = "66--75",
journal = "Journal of Sensory Studies",
issn = "0887-8250",
publisher = "Wiley-Blackwell Publishing, Inc.",
number = "1",

}

RIS

TY - JOUR

T1 - An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes

AU - Mielby, Line Holler

AU - Bennedbæk-Jensen, Sidsel

AU - Edelenbos, Merete

AU - Thybo, Anette

PY - 2013

Y1 - 2013

N2 - Complexity is an important parameter in the food industry because of its relationship with hedonic appreciation. However, difficulties are encountered when measuring complexity. The hypothesis of this study was that sensory descriptive analysis is an effective tool for deriving terms to measure adolescents' perception of complexity of pictures of fruit and vegetable mixes. A sensory panel evaluated 10 descriptive attributes, including simplicity and complexity, for 24 pictures of fruit and vegetable mixes. The descriptive analysis found strong inverse correlation between complexity and simplicity. An adolescent consumer group (n = 242) and an adult consumer group (n = 86) subsequently rated the pictures on simplicity and attractiveness. Pearson's correlation coefficients revealed strong correlations between the sensory panel and both consumer groups' usage of simplicity. This suggests that simplicity can be used to measure perceived complexity. In relation to attractiveness, different optimal levels of simplicity of pictures of fruit mixes were found for segments of the adolescent consumer group.

AB - Complexity is an important parameter in the food industry because of its relationship with hedonic appreciation. However, difficulties are encountered when measuring complexity. The hypothesis of this study was that sensory descriptive analysis is an effective tool for deriving terms to measure adolescents' perception of complexity of pictures of fruit and vegetable mixes. A sensory panel evaluated 10 descriptive attributes, including simplicity and complexity, for 24 pictures of fruit and vegetable mixes. The descriptive analysis found strong inverse correlation between complexity and simplicity. An adolescent consumer group (n = 242) and an adult consumer group (n = 86) subsequently rated the pictures on simplicity and attractiveness. Pearson's correlation coefficients revealed strong correlations between the sensory panel and both consumer groups' usage of simplicity. This suggests that simplicity can be used to measure perceived complexity. In relation to attractiveness, different optimal levels of simplicity of pictures of fruit mixes were found for segments of the adolescent consumer group.

U2 - 10.1111/joss.12024

DO - 10.1111/joss.12024

M3 - Journal article

VL - 28

SP - 66

EP - 75

JO - Journal of Sensory Studies

JF - Journal of Sensory Studies

SN - 0887-8250

IS - 1

ER -