Department of Management

Masoumeh Hosseinpour

  1. 2021
  2. Published

    A Systematic Review of the Effects of Technologies on Customer Experience and Behavior in Physical Retailing. / Hosseinpour, Masoumeh; Steinmann, Sascha; Roschk, Holger et al.

    2021. Abstract from
    EMAC 2021 Annual Conference.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  3. Published

    The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions. / Steinmann, Sascha; Hosseinpour, Masoumeh; Mau, Gunnar et al.

    2021. Abstract from National Brand and Private Label Marketing Conference.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  4. Published

    Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions. / Steinmann, Sascha; Hosseinpour, Masoumeh; Mau, Gunnar et al.

    2021. Abstract from
    EMAC 2021 Annual Conference.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  5. Published

    Supporting Complaint Management with Artificial Intelligence. / Roschk, Holger; Hosseinpour, Masoumeh; Rezai, Golnaz.

    Künstliche Intelligenz im Dienstleistungsmanagement: Band 2 : Einsatzfelder. Akzeptanz. Kundeninteraktionen. Wiesbaden : Springer, 2021. p. 213-232.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  6. Published

    Technologies in Physical Retailing: A Systematic Review of Their Effects on Customers. / Hosseinpour, Masoumeh; Steinmann, Sascha; Roschk, Holger et al.

    2021. Abstract from ANZMAC Conference 2021.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  7. 2020
  8. Published

    Pleasant Ambient Scents : A Meta-Analysis of Customer Responses and Situational Contingencies. / Roschk, Holger; Hosseinpour, Masoumeh.

    In: Journal of Marketing, Vol. 84, No. 1, 01.2020, p. 125-145.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  9. Published

    A Systematic Analysis of The Effects of Mobile Phone Applications on Physical Activity. / Hosseinpour, Masoumeh; Terlutter, Ralf; Roschk, Holger.

    2020. 1483 Abstract from 2020 Global Marketing Conference at Seoul.

    Research output: Contribution to conferenceConference abstract for conferenceResearch

  10. 2019
  11. Published

    Your Personal Motivator is with You : A Systematic Review of Mobile Phone Applications Aiming at Increasing Physical Activity. / Hosseinpour, Masoumeh; Terlutter, Ralf.

    In: Sports Medicine, Vol. 49, No. 9, 09.2019, p. 1425-1447.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperReviewResearchpeer-review

  12. Published

    Urban Agriculture as Cooperative Service and Its Contribution to Food Security – Participants and Nonparticipants Perspective. / Rezai, Golnaz; Jones, Michael L. ; Saadé, Raafat George et al.

    Kooperative Dienstleistungen. Springer Gabler, 2019. p. 113-129.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review