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Martin Nielsen

The Adaptation Task between Copywriter and Advertising Campaign Manager: Re-conceptualizing Levels of Abstraction in Intercultural Integrated Marketing Communication

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings. Conference on Corporate Communication 2011, June 7-10, 2011, Baruch College, New York (NY)
EditorsChristina M. Genest
Place of publicationNew York
PublisherCorporate Commmunication International at Baruch College/CUNY
Publication year2011
Publication statusPublished - 2011
EventCCI 2011 - New York, United States
Duration: 7 Jun 201110 Jun 2011


ConferenceCCI 2011
LandUnited States
ByNew York

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ID: 42082393