You are here:
» Martin Nielsen
»
Research outputs
»
The Adaptation Task between Copywriter and Advertising Ca...
About Aarhus University
Martin Nielsen
The Adaptation Task between Copywriter and Advertising Campaign Manager: Re-conceptualizing Levels of Abstraction in Intercultural Integrated Marketing Communication
Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review
| Original language | English |
|---|---|
| Title of host publication | Proceedings. Conference on Corporate Communication 2011, June 7-10, 2011, Baruch College, New York (NY) |
| Editors | Christina M. Genest |
| Place of publication | New York |
| Publisher | Corporate Commmunication International at Baruch College/CUNY |
| Publication year | 2011 |
| Pages | 548-558 |
| Publication status | Published - 2011 |
| Event | CCI 2011 - New York, United States Duration: 7 Jun 2011 → 10 Jun 2011 |
Conference
| Conference | CCI 2011 |
|---|---|
| Land | United States |
| By | New York |
| Periode | 07/06/2011 → 10/06/2011 |
See relations at Aarhus University Citationformats
ID: 42082393