Martin Nielsen
Mehrebenen-Storytelling in der Werbung: Zur Hierarchisierung von Werbegeschichten aus narrativer Perspektive
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
| Original language | German |
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| Title of host publication | Werbegeschichte(n) : Marken¬kommunikation zwischen Tradition und Innovation |
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| Editors | Sabine Heinemann |
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| Number of pages | 18 |
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| Publisher | Springer VS |
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| Publication year | 2019 |
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| Pages | 129-146 |
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| ISBN (print) | 978-3-658-26656-1 |
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| ISBN (Electronic) | 978-3-658-26657-8 |
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| Publication status | Published - 2019 |
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| Series | Europäische Kulturen in der Wirtschaftskommunikation |
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| Volume | 32 |
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Citationformats
ID: 157986996
