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Kampagnenadaption vs. Textadaption
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Martin Nielsen
Kampagnenadaption vs. Textadaption: Abstraktionsebenen der Integrierten Marketingkommunikation
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
| Original language | German |
|---|---|
| Title of host publication | Kulturspezifik in der europäischen Wirtschaftskommunikation |
| Editors | Christopher Schmidt, Ainars Dimants, Jaakko Lehtonen, Martin Nielsen |
| Number of pages | 19 |
| Place of publication | Wiesbaden |
| Publisher | Springer VS |
| Publication year | 2013 |
| Pages | 13-31 |
| ISBN (print) | 9783658012359, 3658012358 |
| Publication status | Published - 2013 |
| Series | Europäische Kulturen in der Wirtschaftskommunikation |
|---|---|
| Number | 22 |
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ID: 53660719