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Blancmange Powder and Thermostats in the Experience Economy
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Martin Nielsen
Blancmange Powder and Thermostats in the Experience Economy: Modern Corporate Theme Parks as Channels of Corporate Communication
Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review
- Department of Language and Business Communication
- Centre for Corporate Communication
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Conference on Corporate Communication 2008 |
| Editors | Christina M. Genest, Michael B. Goodman |
| Number of pages | 12 |
| Publisher | Corporate Commmunication International at Baruch College/CUNY |
| Publication year | 2008 |
| Pages | 347-358 |
| Publication status | Published - 2008 |
| Event | Conference on Corporate Communication 2008 - Wroxton, United Kingdom Duration: 6 Jun 2008 → 9 Jun 2008 |
Conference
| Conference | Conference on Corporate Communication 2008 |
|---|---|
| Land | United Kingdom |
| By | Wroxton |
| Periode | 06/06/2008 → 09/06/2008 |
- Corporate communication, Corporate theme park, Experiential Communication, Experiential Marketing, Experience economy
Research areas
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ID: 44278