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Martin Nielsen

Blancmange Powder and Thermostats in the Experience Economy: Modern Corporate Theme Parks as Channels of Corporate Communication

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Conference on Corporate Communication 2008
EditorsChristina M. Genest, Michael B. Goodman
Number of pages12
PublisherCorporate Commmunication International at Baruch College/CUNY
Publication year2008
Publication statusPublished - 2008
EventConference on Corporate Communication 2008 - Wroxton, United Kingdom
Duration: 6 Jun 20089 Jun 2008


ConferenceConference on Corporate Communication 2008
LandUnited Kingdom

    Research areas

  • Corporate communication, Corporate theme park, Experiential Communication, Experiential Marketing, Experience economy

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ID: 44278