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Advertising & Promotion
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Martin Nielsen
Advertising & Promotion: An Integrated Marketing Communications Approach
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Literature review › Research › peer-review
| Original language | English |
|---|---|
| Journal | Corporate Communications |
| Volume | 17 |
| Issue | 3 |
| Pages (from-to) | 404-408 |
| Number of pages | 5 |
| ISSN | 1356-3289 |
| Publication status | Published - 2012 |
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