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5 auf Deutsch = 6 auf Dänisch. Gesundheitskampagnen im Ko...
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Martin Nielsen
5 auf Deutsch = 6 auf Dänisch. Gesundheitskampagnen im Kontrast
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research
- Department of Language and Business Communication
- Centre for Corporate Communication
| Original language | German |
|---|---|
| Title of host publication | Werbung - grenzenlos : Multimodale Werbetexte im interkulturellen Vergleich |
| Editors | Gudrun Held, Sylvia Bendel |
| Number of pages | 23 |
| Place of publication | Frankfurt am Main |
| Publisher | Peter Lang |
| Publication year | 2008 |
| Pages | 125-147 |
| ISBN (print) | 978-3-631-56621-3 |
| Publication status | Published - 2008 |
| Series | Sprache im Kontext |
|---|---|
| Number | 31 |
| ISSN | 0948-1354 |
- health campaigns, public campaigns, campaign theory, campaign adaption
Research areas
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ID: 209111