About the school
Martin Nielsen
Associate professor
School of Communication and Culture - German Business Communication
Jens Chr. Skous Vej 4
building 1481, 536
8000 Aarhus C
Denmark
Phone: +4587164889
Research areas
- Language and communication > Communication > Intercultural communication Intercultural market communication Culture in a Danish-German context
- Language and communication > Communication > Internal and external communication Integrated communication External communication Media
- IT, Computer Science and Mathematics > Work, Organisation and IT > Working practise and the use of IT Media
- Language and communication > Communication > Market communication Campaigns
- Nature and Technology > Society, Technology and Science > Experience economy Experience marketing
- Published
Mehrebenen-Storytelling in der Werbung: Zur Hierarchisierung von Werbegeschichten aus narrativer Perspektive
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
- Published
"Morgen ist auch noch ein Tag …": Storytelling und Country-of-Origin in Werbefilmen für Geflügelfleisch
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
- Published
Das digitale Stammtischgespräch: Rekonstruktionen von Markenidentitäten von Fußballvereinen im Online-Fußballforum
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
Handwerkliche Braukunst und innovative Technologie: der komunikative Spagat zwischen Tradition und moderner Technik
Activity: Talk or presentation types › Lecture and oral contribution
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
Activity: Participating in or organising an event types › Participation in or organisation af a conference
EST Congress 2016 Head of Scientific Commitee
Activity: Participating in or organising an event types › Participation in or organisation af a conference
Kamp på kunder og i'er
Press/Media: Press / Media
ALDIs Probleme in Dänemark
Press/Media: Press / Media
AGF er det stærkeste brand i Aarhus
Press/Media: Press / Media
ID: 32284190