Associate Professor
Fuglesangs Allé 4
building 2628, M206a
8210 Aarhus V
Denmark
Phone: +4587165215
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Marija Banovic is Associate Professor of Consumer Behaviour and Food Marketing at MAPP Centre, Department of Management, Aarhus University. Marija’s main research focus is in the areas of consumer food-related behaviour and choices, new product development, co-creation and acceptance of novel food products with focus on health and sustainability issues. These are related to market research and empirical analyses of behaviour and choices concerning alternative proteins, plant-based proteins, hybrid meat products, aquaculture and fish products, as well as consumer acceptance of ingredients from by-products and side-streams.
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Comment/debate/letter to the editor › Research › peer-review
Project: Research
Activity: Talk or presentation types › Lecture and oral contribution
Activity: Talk or presentation types › Lecture and oral contribution
Activity: Talk or presentation types › Lecture and oral contribution
Prize: Prizes, scholarships, distinctions
Press/Media: Press / Media
Press/Media: Press / Media
Press/Media: Press / Media
ID: 83695064