Marija Banovic
Associate professor
Fuglesangs Allé 4
building 2628, M206a
8210 Aarhus V
Denmark
Phone: +4587165215
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Profile
Marija Banovic is an Associate Professor at MAPP Centre - Research on Value Creation in the Food sector at the Department of Management, Aarhus School of Business and Social Sciences, Aarhus University. Marija earned her PhD in Agricultural Engineering - Consumer Behaviour & Food Marketing from Instituto Superior de Agronomia, University of Lisbon, Portugal and her Engineer's degree in Agricultural Economics from Faculty of Agriculture, University of Belgrade, Serbia. Marija’s main research focus is in the areas of food marketing and consumer behaviour, with emphasis on consumer perception and food quality.
- Published
Importance of being analogue: Female attitudes towards meat analogue containing rapeseed protein
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
Farmed or wild fish? Segmenting European consumers based on their beliefs
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
Athletic abs or big bellies: The impact of imagery, arousal levels, and health consciousness on consumers’ attitudes towards plant-based protein products
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Blue Protein in the Future? Brazilian consumer attitudes towards fish products moderated by green consumption values
Activity: Talk or presentation types › Lecture and oral contribution
Chairman of the PhD dissertation assessment committee (Event)
Activity: Membership types › Membership in committee, council, board
Lost in the sea? Can science guide responsible seafood citizen/consumer decisions?
Activity: Talk or presentation types › Lecture and oral contribution
Food Marketing Research Top Paper Award
Prize: Prizes, scholarships, distinctions
Do we want to eat food with protein from cod waste?
Press/Media: Press / Media
Will consumers accept healthier meat products?
Press/Media: Press / Media
Consumers as co-creators in engineering of protein enriched products
Press/Media: Press / Media
ID: 83695064