About Aarhus University
Marija Banovic
Associate Professor
Fuglesangs Allé 4
building 2628, M206a
8210 Aarhus V
Denmark
Phone: +4587165215
Department of Management - MAPP - Research on Value Creation in the Food Sector
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Research areas
- Consumer behaviour Consumer acceptance of new foods Consumer behaviour and food Consumer marketing
- Consumer preferences Consumer choices Consumer decision making
- Consumers Health and nutrition Sustainability and consumption
- Food security
- Innovation Co-creation Market-oriented product development User-driven product development
- Other areas of marketing and strategy Consumer insight
- Qualitative Methods
- Quantitative Methods
- Sensory science Consumer acceptance of new foods
- Sustainable agriculture
Profile
Marija Banovic is Associate Professor of Consumer Behaviour and Food Marketing at MAPP Centre, Department of Management, Aarhus University. Marija’s main research focus is in the areas of consumer food-related behaviour and choices, new product development, co-creation and acceptance of novel food products with focus on health and sustainability issues. These are related to market research and empirical analyses of behaviour and choices concerning alternative proteins, plant-based proteins, hybrid meat products, aquaculture and fish products, as well as consumer acceptance of ingredients from by-products and side-streams.
- Published
Consumer acceptance of precision fermentation technology: A cross-cultural study
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
The role of goal framing and representative heuristics in enhancing consumer acceptance of precision fermentation technology
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
- Published
Defining upcycled food: The dual role of upcycling in reducing food loss and waste
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Comment/debate/letter to the editor › Research › peer-review
NPD Skills; New Product Development Training
Project: Research
Plant-based, the new normal? Perspectives on consumer demands & future directions
Activity: Talk or presentation types › Lecture and oral contribution
Business, citizens and consumers: perspectives on circular bioeconomy
Activity: Talk or presentation types › Lecture and oral contribution
Tomorrow’s foods: How do you influence consumers’ acceptance?
Activity: Talk or presentation types › Lecture and oral contribution
Food Marketing Research Top Paper Award
Prize: Prizes, scholarships, distinctions
BBC Inquiry Podcast - Can microbes feed the world?
Press/Media: Press / Media
COMMENT: Blended burgers can help achieve net zero
Press/Media: Press / Media
Burger King’s bold move to bench beef
Press/Media: Press / Media
ID: 83695064