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Marija Banovic

Associate Professor

Marija Banovic

Research areas


Marija Banovic is Associate Professor of Consumer Behaviour and Food Marketing at MAPP Centre, Department of Management, Aarhus University. Marija’s main research focus is in the areas of consumer food-related behaviour and choices, new product development, co-creation and acceptance of novel food products with focus on health and sustainability issues. These are related to market research and empirical analyses of behaviour and choices concerning alternative proteins, plant-based proteins, hybrid meat products, aquaculture and fish products, as well as consumer acceptance of ingredients from by-products and side-streams.

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