Department of Management

Marco Hubert

Take it Personally – The Role of Consumers’ Perceived Value of Personalization on Cross-Category Use in a Smart Home Ecosystem

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

DOI

Original languageEnglish
Title of host publication Proceedings of the 53rd Hawaii International Conference on System Sciences
Number of pages10
Publication year2020
ISBN (print)978-0-9981331-3-3
DOIs
Publication statusPublished - 2020
Event53rd Hawaii International Conference on System Sciences - Maui, United States
Duration: 7 Jan 202010 Jan 2020
Conference number: 53

Conference

Conference53rd Hawaii International Conference on System Sciences
Nummer53
LandUnited States
ByMaui
Periode07/01/202010/01/2020

See relations at Aarhus University Citationformats

ID: 167500957