Department of Management

Marco Hubert

  1. 2021
  2. Published

    It's about the process, not the result : An fMRI approach to explore the encoding of explicit and implicit price information. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco.

    In: Journal of Economic Psychology, Vol. 86, 102403, 10.2021.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  3. E-pub ahead of print

    Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time. / Grønhøj, Alice; Hubert, Marco.

    In: Journal of Marketing Management, 2021.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  4. Accepted/In press

    Bounce Back and Don't Let Go: The Mitigating Effect of Users’ SNS Resilience on SNS Exhaustion and Discontinuous Usage Intention. / Bermes, Alena; Hubert, Marco; Eberhardt, Tim .

    In: Proceedings of the European Conference on Information Systems, 2021.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  5. 2020
  6. Published
  7. Published

    Exploring the Individual: An Empirical Investigation of Interrelationships between Dimensions of Absorptive Capacity. / Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja; Gonera, Antje.

    In: International Journal of Innovation Management, Vol. 24, No. 5, 2050077, 01.2020.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  8. Published

    Consumer neuroscience : recent theoretical and methodological developments for research and practice using a cube model. / Hubert, Marco; Hubert, Mirja.

    Organizational neuroethics: reflections on the contributions of neuroscience to management theories and business practices. ed. / Joé T. Martineau; Eric Racine. Cham : Springer, 2020. p. 67-86 (Advances in Neuroethics).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  9. Published

    Take it Personally – The Role of Consumers’ Perceived Value of Personalization on Cross-Category Use in a Smart Home Ecosystem. / Hubert, Marco; Carugati, Andrea; Brock, Christian; Obel, Børge.

    Proceedings of the 53rd Hawaii International Conference on System Sciences. 2020.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  10. Published

    The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products. / Eberhardt, Tim; Hubert, Marco; Lischka, Helena ; Hubert, Mirja; Lin, Zhibin.

    In: Journal of Consumer Marketing, Vol. 38, No. 1, 2020, p. 58-68.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  11. 2019
  12. Published

    Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators. / Prexl, Katja-Maria; Hubert, Marco; Beck, Susanne; Heiden, Christian ; Prügl, Reinhard .

    In: R&D Management, Vol. 49, No. 4, 09.2019, p. 624-638.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  13. Published

    Die Bedeutung der Impulsivität auf die Vertrauensbildung in Online-Settings : Erste Ergebnisse der Consumer Neuroscience. / Hubert, Marco; Linzmajer, Marc; Riedl, René; Hubert, Mirja; Kenning, Peter.

    Der vertrauende Verbraucher: Zwischen Regulation und Information. ed. / Christian Bala; Wolfgang Schuldzinski. Düsseldorf : Verbraucherzentrale NRW, 2019. p. 103-114 (Beiträge zur Verbraucherforschung, Vol. 9).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  14. Published

    The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups. / Grossmann, Manuel; Brock, Christian; Hubert, Marco; Reimer, Thomas .

    In: Journal of Service Management Research, Vol. 3, No. 3, 2019, p. 148-160.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  15. Published

    The influence of acceptance and adoption drivers on smart home usage. / Hubert, Marco; Blut, Markus; Brock, Christian; Zhang, Ruby Wenjiao; Koch, Vincent; Riedl, René.

    In: European Journal of Marketing, Vol. 53, No. 6, 2019, p. 1073-1098.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  16. 2018
  17. Published

    Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. / Schrage, Rabea; Hubert, Marco; Linzmajer, Marc.

    2018.

    Research output: Contribution to conferencePaperResearchpeer-review

  18. Published

    Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings. / Hubert, Marco; Linzmajer, Marc; Hubert, Mirja; Riedl, René; Kenning, Peter.

    In: European Journal of Marketing, Vol. 52, No. 1/2, 2018, p. 118-146.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  19. 2017
  20. Published

    Flag up! – Flagship products as important drivers of perceived brand innovativeness. / Hubert, Marco; Florack, Arnd; Gattringer, Rafael; Eberhardt, Tim; Enkel, Ellen; Kenning, Peter.

    In: Journal of Business Research, Vol. 71, 01.02.2017, p. 154-163.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  21. Published

    Acceptance of Smartphone-Based Mobile Shopping : Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context. / Hubert, Marco; Blut, Markus; Brock, Christian; Backhaus, Christof; Eberhardt, Tim.

    In: Psychology & Marketing, Vol. 34, No. 2, 2017, p. 175-194.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  22. Published

    Let it shine! Flagship csr projects affect consumers’ perception of corporate social responsibility and consumer behavior. / Lischka, Helena Maria; Hubert, Marco; Eberhardt, Tim; Liu, Xian; Kenning, Peter.

    2017. Abstract from EMAC 2017, Groningen, Netherlands.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  23. Published

    Now I get it … : How manipulation of personal relevance facilitates prosocial behavior by means of personal distress. / Loebnitz, Natascha; Hubert, Marco; Grunert, Klaus G.

    2017. Abstract from EMAC 2017, Groningen, Netherlands.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  24. Published

    Using Psycho-Physiological Interaction Analysis with fMRI-Data in IS Research : A Guideline. / Hubert, Marco; Linzmajer, Marc; Riedl, René ; Hubert, Mirja; Kenning, Peter; Weber, Bernd.

    In: Communications of the Association for Information Systems, Vol. 40, No. 1, 9, 2017, p. 181-217.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  25. 2016
  26. Published

    Using Consumer Neuroscience to build a better Understanding of PriceKnowledge. / Linzmajer, Marc; Hubert, Marco; Kenning, Peter; Hubert, Mirja.

    2016. Abstract from European Marketing Academy, Oslo, Norway.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  27. Published

    We Are What We Know: Using Consumer Neuroscience to Build a Better Understanding of Price Knowledge. / Hubert, Marco; Linzmajer, Marc; Kenning, Peter; Hubert, Mirja.

    Advances in Consumer Research (ACR). Vol. 44 2016. p. 59-64.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  28. Published

    We are what we know : Using consumer neuroscience to build a better understanding of price knowledge. Extended abstract. / Hubert, Marco; Linzmajer, Marc; Kenning, Peter; Hubert, Mirja.

    In: Advances in Consumer Research, Vol. 44, 2016, p. 61-62.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperConference abstract in journalResearchpeer-review

  29. 2015
  30. Published

    Debt Out of Control : The Links Between Self-Control, Compulsive Buying, and Real Debts. / Achtziger, Anja; Hubert, Marco; Kenning, Peter; Raab, Gerhard; Reisch, Lucia .

    In: Journal of Economic Psychology, Vol. 49, 2015, p. 141-149.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  31. Published

    Neural Underpinnings of Performance Based Incentives. / Strombach, Tina; Hubert, Marco; Kenning, Peter .

    In: Journal of Economic Psychology, Vol. 50, 2015, p. 1-12.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  32. 2014
  33. Published

    Compulsive Buying - an Increasing Problem? Investigating and Comparing Trends in Germany and Denmark, 2010-2012. / Hubert, Mirja; Hubert, Marco; Gwodz, Wencke; Raab, Gerhard; Reisch, Lucia .

    In: Journal of Consumer Protection and Food Safety, Vol. 9, No. 3, 2014, p. 280.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  34. Published

    How Consumer Impulsiveness Moderates Online Trustworthiness Evaluations: Neurophysiological Insights. / Hubert, Marco; Hubert, Mirja; Riedl, René ; Kenning, Peter.

    Proceeding of International Conference on Information Systems (ICIS). 2014.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  35. 2013
  36. Published

    Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging. / Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc; Kenning, Peter.

    In: Psychology & Marketing, Vol. 30, No. 10, 2013, p. 851.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  37. Published

    Neural Evidence of Uncertainty and Risk Processing Networks in Information System Research: A Multilevel-Mediation Approach. / Hubert, Marco; Linzmajer, Marc; Hubert, Mirja.

    2013. Abstract from Gmunden Retreat on NeuroIS, Gmunden, Austria.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  38. 2012
  39. Published

    Introducing Connectivity Analysis to NeuroIS Research. / Hubert, Marco; Linzmajer, Marc; Riedl, René; Kenning, Peter; Hubert, Mirja.

    Proceedings of the International Conference on Information Systems (ICIS). 2012.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  40. Published

    The Nature of Price-Thresholds: An fMRI Study on Price Processing in the Brain. / Eberhardt, Tim; Linzmajer, Marc; Hubert, Mirja; Hubert, Marco; Kenning, Peter.

    2012. Abstract from European Marketing Academy Annual Conference (EMAC), .

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  41. 2011
  42. Published

    Compulsive Buying – Also a Male Problem? / Hubert, Mirja; Hubert, Marco; Büttner, Oliver; Florack, Arnd; Kenning, Peter.

    Advances in Consumer Research (ACR). ed. / D.W. Dahl; G.V. Johar; S.M. van Osselaer. Vol. 38 2011.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  43. Published

    Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study. / Hubert, Marco; Riedl, René; Hubert, Mirja; Kenning, Peter.

    Proceedings of the 2011 44th Hawaii International Conference on System Sciences. 2011.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  44. Published

    Does the Retail Brand Bias Consumer Decision-Making? – An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging. / Hubert, Mirja; Hubert, Marco; Kenning, Peter.

    Advances in Consumer Research (ACR). ed. / D.W. Dahl; G.V. Johar; S.M. van Osselaer. Vol. 38 2011.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  45. Published

    How Different Price Limits are Processed in the Brain: Implications from Consumer Neuroscience. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco; Eberhardt, Tim; Kenning, Peter.

    2011. Abstract from Annual Meeting of the Society for Neuroeconomics, Evanston, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  46. Published

    The Effect of Retail Brands on Evaluations of Product Packaging. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim; Kenning, Peter.

    2011. Abstract from 40th Conference EMAC, European Marketing Academy, Ljubljana, Slovenia.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  47. Published

    The Perception of Lower and Higher Price-Thresholds: Implications from Consumer Neuroscience. / Linzmajer, Marc; Hubert, Mirja; Hubert, Marco; Kenning, Peter.

    Association for Consumer Research (ACR). Duluth, Minn, 2011. p. 792-793.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  48. 2010
  49. Published

    Are There Neural Gender Differences in Online Trust? An fMRI Study on the Trustworthiness of eBay Offers. / Riedl, René; Hubert, Marco; Kenning, Peter.

    In: MIS Quarterly, Vol. 34, No. 2, 2010, p. 397.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  50. Published

    Compulsive Buying Behavior in Men: Insights into Automatic Processes and Neural Correlates. / Hubert, Mirja; Hubert, Marco; Büttner, Oliver; Florack, Arnd; Kenning, Peter.

    2010. Abstract from 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  51. Published

    Net Emotional Response Strength and fMRI: Preliminary Results. / Hubert, Marco; Hubert, Mirja; Hansen, Flemming; Kenning, Peter.

    2010. Abstract from NeuroPsychoEconomics Conference, Copenhagen, Denmark.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  52. 2009
  53. Published

    Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging. / Hubert, Marco; Hubert, Mirja; Sommer, Jens; Kenning, Peter.

    In: Marketing Review St. Gallen, Vol. 4, 2009, p. 28.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  54. Published

    I Love Shopping? Neural Antecedents of Compulsive Buying. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim; Kenning, Peter.

    2009. Abstract from Annual Meeting of the Society for Neuroeconomics, Chicago, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  55. Published

    Net Emotional Response Strength and fMRI: Preliminary Results. / Hubert, Marco; Hubert, Mirja; Hansen, Flemming; Bechara, Antoine; Kenning, Peter.

    2009. Abstract from Annual Meeting of the Society for Neuroeconomics, Chicago, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  56. Published

    Quo vadis Manufacturers? - Private Labe Strategy: How to Meet the Store Brand Challenge. / Hubert, Marco.

    In: International Journal of Retail and Distribution Management, Vol. 37, No. 11, 2009, p. 1008.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  57. 2008
  58. Published

    Consumer Neuroscience und Neuromarketing - Ein Einordnungsversuch. / Stoll (Hubert), Marco; Hubert, Mirja; Kenning, Peter; Ahlert, Dieter.

    In: Marketing Review St. Gallen, 2008, p. 34.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  59. Published

    The Effect of Retail Brand Frames on the Evaluation of Product Packaging – First Insights fromConsumer Neuroscience. / Hubert, Marco; Hubert, Mirja; Eberhardt, Tim; Kenning, Peter.

    2008. Abstract from Annual Meeting of the Society for Neuroeconomics, Park City, United States.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  60. Published

    What They See is What They Get? An fMRI Study on Neural Correlates of Attractive Packages. / Stoll (Hubert), Marco; Baecke, Sebastian; Kenning, Peter.

    In: Journal of Consumer Behaviour, Vol. 7, No. 4-5, 2008.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review