Department of Management

Marco Hubert

  1. 2019
  2. Published

    Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators. / Prexl, Katja-Maria; Hubert, Marco; Beck, Susanne; Heiden, Christian ; Prügl, Reinhard .

    In: R&D Management, Vol. 49, No. 4, 09.2019, p. 624-638.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  3. Accepted/In press

    Consumer Neuroscience: Recent Theoretical and Methodological Developments for Research and Practice Using a Cube Model. / Hubert, Marco; Hubert, Mirja.

    Organizational Neuroethics. ed. / J.T. Martineau; E. Racine. 2019. (Advances in Neuroethics).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  4. Accepted/In press

    Take it Personally – The Role of Consumers’ Perceived Value of Personalization on Cross-Category Use in a Smart Home Ecosystem. / Hubert, Marco; Carugati, Andrea; Brock, Christian; Obel, Børge.

    Proceedings of Hawaii International Conference on System Sciences (HICSS). 2019.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  5. Published

    The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups. / Grossmann, Manuel; Brock, Christian; Hubert, Marco; Reimer, Thomas .

    In: Journal of Service Management Research, Vol. 3, 2019, p. 147.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  6. Published

    The influence of acceptance and adoption drivers on smart home usage. / Hubert, Marco; Blut, Markus; Brock, Christian; Zhang, Ruby Wenjiao; Koch, Vincent; Riedl, René.

    In: European Journal of Marketing, Vol. 53, No. 6, 2019, p. 1073-1098.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  7. 2018
  8. Published

    Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. / Schrage, Rabea; Hubert, Marco; Linzmajer, Marc.

    2018.

    Research output: Contribution to conferencePaperResearchpeer-review

  9. Published

    Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings. / Hubert, Marco; Linzmajer, Marc; Hubert, Mirja; Riedl, René; Kenning, Peter.

    In: European Journal of Marketing, Vol. 52, No. 1/2, 2018, p. 118-146.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  10. 2017
  11. Published

    Flag up! – Flagship products as important drivers of perceived brand innovativeness. / Hubert, Marco; Florack, Arnd; Gattringer, Rafael; Eberhardt, Tim; Enkel, Ellen; Kenning, Peter.

    In: Journal of Business Research, Vol. 71, 01.02.2017, p. 154-163.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  12. Published

    Acceptance of Smartphone-Based Mobile Shopping : Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context. / Hubert, Marco; Blut, Markus; Brock, Christian; Backhaus, Christof; Eberhardt, Tim.

    In: Psychology & Marketing, Vol. 34, No. 2, 2017, p. 175-194.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  13. Published

    Let it shine! Flagship csr projects affect consumers’ perception of corporate social responsibility and consumer behavior. / Lischka, Helena Maria; Hubert, Marco; Eberhardt, Tim; Liu, Xian; Kenning, Peter.

    2017. Paper presented at EMAC 2017, Groningen, Netherlands.

    Research output: Contribution to conferencePaperResearchpeer-review

  14. Published

    Now I get it … : How manipulation of personal relevance facilitates prosocial behavior by means of personal distress. / Loebnitz, Natascha; Hubert, Marco; Grunert, Klaus G.

    2017. Paper presented at EMAC 2017, Groningen, Netherlands.

    Research output: Contribution to conferencePaperResearchpeer-review

  15. Published

    Using Psycho-Physiological Interaction Analysis with fMRI-Data in IS Research : A Guideline. / Hubert, Marco; Linzmajer, Marc; Riedl, René ; Hubert, Mirja; Kenning, Peter; Weber, Bernd.

    In: Communications of the Association for Information Systems, Vol. 40, No. 1, 9, 2017, p. 181-217.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  16. 2016
  17. Published

    We are what we know : Using consumer neuroscience to build a better understanding of price knowledge. Extended abstract. / Hubert, Marco; Linzmajer, Marc; Kenning, Peter; Hubert, Mirja.

    In: Advances in Consumer Research, Vol. 44, 2016, p. 61-62.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperConference abstract in journalResearchpeer-review

  18. 2015
  19. Published

    Debt Out of Control : The Links Between Self-Control, Compulsive Buying, and Real Debts. / Achtziger, Anja; Hubert, Marco; Kenning, Peter; Raab, Gerhard; Reisch, Lucia .

    In: Journal of Economic Psychology, Vol. 49, 2015, p. 141-149.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  20. Published

    Neural Underpinnings of Performance Based Incentives. / Strombach, Tina; Hubert, Marco; Kenning, Peter .

    In: Journal of Economic Psychology, Vol. 50, 2015, p. 1-12.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  21. 2014
  22. Published

    Compulsive Buying - an Increasing Problem? Investigating and Comparing Trends in Germany and Denmark, 2010-2012. / Hubert, Mirja; Hubert, Marco; Gwodz, Wencke; Raab, Gerhard; Reisch, Lucia .

    In: Journal of Consumer Protection and Food Safety, Vol. 9, No. 3, 2014, p. 280.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  23. Published

    How Consumer Impulsiveness Moderates Online Trustworthiness Evaluations: Neurophysiological Insights. / Hubert, Marco; Hubert, Mirja; Riedl, René ; Kenning, Peter.

    Proceeding of International Conference on Information Systems (ICIS). 2014.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  24. 2013
  25. Published

    Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging. / Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc; Kenning, Peter.

    In: Psychology & Marketing, Vol. 30, No. 10, 2013, p. 851.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  26. 2012
  27. Published

    Introducing Connectivity Analysis to NeuroIS Research. / Hubert, Marco; Linzmajer, Marc; Riedl, René; Kenning, Peter; Hubert, Mirja.

    Proceedings of the International Conference on Information Systems (ICIS). 2012.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  28. 2010
  29. Published

    Are There Neural Gender Differences in Online Trust? An fMRI Study on the Trustworthiness of eBay Offers. / Riedl, René; Hubert, Marco; Kenning, Peter.

    In: MIS Quarterly, Vol. 34, No. 2, 2010, p. 397.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  30. 2009
  31. Published

    Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging. / Hubert, Marco; Hubert, Mirja; Sommer, Jens; Kenning, Peter.

    In: Marketing Review St. Gallen, Vol. 4, 2009, p. 28.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  32. Published

    Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging. / Hubert, Marco; Hubert, Mirja; Sommer, Jens; Kenning, Peter .

    In: Marketing Review St. Gallen, 2009, p. 28.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  33. Published

    Quo vadis Manufacturers? - Private Labe Strategy: How to Meet the Store Brand Challenge. / Hubert, Marco.

    In: International Journal of Retail and Distribution Management, Vol. 37, No. 11, 2009, p. 1008.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  34. 2008
  35. Published

    Consumer Neuroscience und Neuromarketing - Ein Einordnungsversuch. / Stoll (Hubert), Marco; Hubert, Mirja; Kenning, Peter; Ahlert, Dieter.

    In: Marketing Review St. Gallen, 2008, p. 34.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  36. Published

    What They See is What They Get? An fMRI Study on Neural Correlates of Attractive Packages. / Stoll (Hubert), Marco; Baecke, Sebastian; Kenning, Peter.

    In: Journal of Consumer Behaviour, Vol. 7, No. 4-5, 2008.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review