Aarhus University Seal / Aarhus Universitets segl

Mai Skjøtt Linneberg

The illusory nature of standards: The case of organic agriculture

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Purpose – The purpose of this paper is to investigate the implications of the paradoxical situation in which standard setters are placed when standardising human practice. Contrary to standards, human practices are ambiguous, heterogeneous, and highly context dependent; in contrast, standards are
unambiguous and apply across cases.
Design/methodology/approach – The paper is primarily theoretical and its analysis is based on conceptual content and extent analysis. For the purpose of illustration, the paper draws on the example of organic agricultural standards.
Findings – The author shows how illusion creation is innate in the practice of standardisation and therefore the risk of creating untrustworthy standards is prevalent for standard setters.
Originality/value – The paper provides a new understanding of standards and demonstrates the need to research standardization processes in depth and bring in a much more critical perspective to this prevalent but largely invisible practice.
Original languageEnglish
JournalBusiness and Society Review
Pages (from-to)249-259
Number of pages10
Publication statusPublished - 2011

    Research areas

  • Denmark, Sweden, Agriculture, Quality standards, Standardisation, Trust, Illusions,

See relations at Aarhus University Citationformats

ID: 34185488