Projects per year
Personal profile
Education/Academic qualification
Consumer Behaviour & Food Marketing, Doctor in Agriculture (PhD in Agricultural Engineering), University of Lisbon
Award Date: 4 Feb 2010
Agricultural Economics, Master Agroeconomist, University of Belgrade
Award Date: 21 Nov 2003
Keywords
- Consumer behaviour
- Consumer marketing
- Consumer behaviour and food
- Consumer acceptance of new foods
- Consumers
- Health and nutrition
- Sustainability and consumption
- Innovation
- Market-oriented product development
- User-driven product development
- Co-creation
- Other areas of marketing and strategy
- Consumer insight
- Consumer preferences
- Consumer decision making
- Consumer choices
- Sensory science
- Consumer acceptance of new foods
- Food security
- Sustainable agriculture
- Quantitative Methods
- Qualitative Methods
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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START - HUB 2Gether
Banovic, M. (Project coordinator), Javidpour, J. (Collaborator) & Bahrndorff, S. (Collaborator)
Project: Research
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CAPFUTURE: Consumer Perception and Acceptance of Novel Food – Precision Fermentation Technology and Animal-free Dairy Foods
Banovic, M. (PI), Leardini, D. M. C. (Collaborator), Grønhøj, A. (Collaborator), Aschemann-Witzel, J. (Collaborator) & Buder, F. (Collaborator)
01/06/2023 → 31/12/2023
Project: Research
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Consumer acceptance of precision fermentation technology and animal-free dairy foods
Banovic, M. (Project manager), Leardini, D. M. C. (Collaborator), Grønhøj, A. (Collaborator) & Aschemann-Witzel, J. (Collaborator)
01/04/2023 → 31/12/2023
Project: Research
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NPD Skills; New Product Development Training
Banovic, M. (Collaborator) & Lähteenmäki, L. (PI)
01/01/2023 → 31/12/2023
Project: Research
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Leveraging skills of researchers and employees in the food industry
Jacobsen, L. (Participant), Lähteenmäki, L. (Project manager) & Banovic, M. (Participant)
01/02/2022 → 30/06/2022
Project: Research
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Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe
Banovic, M. & Grunert, K. G., Jan 2024, In: Food Research International. 175, 113767.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access -
Consumer perceptions and market analysis of plant-based foods: A global perspective
Andreani, G., Banovic, M., Dagevos, H. & Sogari, G., 1 Jan 2024, Handbook of Plant-Based Food and Drinks Design. Boukid, F., Rosell, C. M. & Gasparre, N. (eds.). London: Academic Press, p. 393-408 16 p.Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
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Determining Online Community Engagement Based on Diversity Communication
Peschel, A. O., Jacobsen, L., Salnikova, E., Banovic, M. & Grunert, K. G., 2024.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
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Framework for valorizing waste- and by-products through insects and their microbiomes for food and feed
Muurmann, A. T., Banovic, M., Gilbert, M. T. P., Sogari, G., Limborg, M. T., Sicheritz-Pontén, T. & Bahrndorff, S., Jul 2024, In: Food Research International. 187, 114358.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Review › Research › peer-review
Open Access6 Citations (Scopus) -
Moo-ving towards the future: How to foster consumer acceptance of precision fermentation technology and animal free dairy proteins?
Banovic, M., Leardini, D. M. C., Grønhøj, A. & Aschemann-Witzel, J., 2024, Aarhus University. 43 p.Research output: Book/anthology/dissertation/report › Report › Research › peer-review
Open Access
Activities
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Moo-ving towards the future: How to foster consumer acceptance of precision fermentation technology and animal free dairy proteins?
Banovic, M. (Lecturer)
22 Jan 2024 → 23 Jan 2024Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Structural Equation Modelling (SEM) Workshop -1st International Course on Sensometrics AEPAS
Banovic, M. (Lecturer)
11 Sept 2023 → 15 Sept 2023Activity: External lectures and Examination › External lectures › Communication
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Heterogeneous Consumer Preferences for Plant-based Meat and Hybrid Meat in Europe
Asioli, D. (Lecturer), Banovic, M. (Other), Barone, A. M. (Other) & Grasso, S. (Other)
29 Aug 2023 → 1 Sept 2023Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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Catalyzing food paradigm: Unveiling consumer acceptance nuances in precision fermentation innovations
Banovic, M. (Lecturer)
29 Aug 2023Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution
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HUB 2GETHER kick-off meeting: Launching of the sustainable blue-green resources & economy
Banovic, M. (Chair person), Bahrndorff, S. (Organizer), Javidpour, J. (Organizer) & Hjarvard, B. (Organizer)
28 Aug 2023Activity: Participating in or organising an event types › Participation in or organisation of workshop, seminar or course
Prizes
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Food Marketing Research Top Paper Award
Banovic, M. (Recipient), 13 Jun 2019
Prize: Prizes, scholarships, distinctions
Press/Media
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Could most of our food, medication, and clothing come from...bacteria?
07/08/2024
1 Media contribution
Press/Media: Press / Media
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Ost er en af de mest klimaskadelige madvarer, der findes. Måske har Mikkel og Andrea løsningen Så hvordan får man folk til at spise den?
10/04/2024
1 Media contribution
Press/Media: Press / Media
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Innovators of Tomorrow: Episode 3 - Precision Fermented Dairy: Getting from Lab to Scale
11/03/2024
1 Media contribution
Press/Media: Press / Media
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How keen are consumers on animal-free dairy? Not so much, research finds
01/02/2024
1 Media contribution
Press/Media: Press / Media
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