Lizette Vorster

Research activity per year

Personal profile


Assistant Professor in Strategic Business Communications, focusing on responsible marketing communications, intercultural marketing, consumer well-being and equality, diversity & inclusion. Award-winning creative director and marketing manager turned academic to advance understanding of the social role of marketing in contemporary society

Cooperation and dissemination

Multicultural Marketplaces Network - international marketing academic and practitioner network discovering experiences of consumer and organisations in multicultural societies.

Interdisciplinary collaboration with Anne Peschel (COBE - Cognition and Behaviour Lab, Aarhus BSS) and Shauna Keaney (Birmingham City University, UK) on consumers with disabilities' experiences with metaverse marketplaces.


Marketing Communications; Communication Theory and Practice; Digital Communication; Change Communications; and Postgraduate Thesis advisor for Responsible Marketing and Consumer Diversity masters students.

Education/Academic qualification

Marketing and Consumer Psychology, PhD, Critically Evaluating the Role of Intercultural Marketing Communications in Cultivating Relations in the Superdiverse Rainbow Nation, Coventry University

Award Date: 1 Apr 2021

Information Design, BA Hons, University of Pretoria

Award Date: 28 Nov 2008

External positions

Member, Academy of Marketing Science

Fellow of Higher Education Association, AdvanceHE

Member, The Institute of Data and Marketing


  • Communication in organisations
  • Market communication
  • Strategic communication
  • Strategy
  • Advertising etc.
  • Society and citizens
  • Multimediality/cross-mediality
  • Ethnicity
  • Power and politics

Areas of expertise

  • Socially responsible marketing
  • Intercultural interaction
  • Multimodal communication
  • Diversity, equity and inclusion
  • Multicultural marketplaces


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Collaborations and top research areas from the last five years

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