Projects per year
Personal profile
Research
Assistant Professor in Strategic Business Communications, focusing on responsible marketing communications, intercultural marketing, consumer well-being and equality, diversity & inclusion. Award-winning creative director and marketing manager turned academic to advance understanding of the social role of marketing in contemporary society
Cooperation and dissemination
Multicultural Marketplaces Network - international marketing academic and practitioner network discovering experiences of consumer and organisations in multicultural societies. https://multicultural-marketplaces.net/
Interdisciplinary collaboration with Anne Peschel (COBE - Cognition and Behaviour Lab, Aarhus BSS) and Shauna Keaney (Birmingham City University, UK) on consumers with disabilities' experiences with metaverse marketplaces.
Teaching
Marketing Communications; Communication Theory and Practice; Digital Communication; Change Communications; and Postgraduate Thesis advisor for Responsible Marketing and Consumer Diversity masters students.
Education/Academic qualification
Marketing and Consumer Psychology, PhD, Critically Evaluating the Role of Intercultural Marketing Communications in Cultivating Relations in the Superdiverse Rainbow Nation, Coventry University
Award Date: 1 Apr 2021
Information Design, BA Hons, University of Pretoria
Award Date: 28 Nov 2008
External positions
Member, Academy of Marketing Science
Fellow of Higher Education Association, AdvanceHE
Member, The Institute of Data and Marketing
Keywords
- Communication in organisations
- Market communication
- Strategic communication
- Strategy
- Advertising etc.
- Society and citizens
- Multimediality/cross-mediality
- Ethnicity
- Power and politics
Areas of expertise
- Socially responsible marketing
- Intercultural interaction
- Multimodal communication
- Diversity, equity and inclusion
- Multicultural marketplaces
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The impact of Metaverse Marketplaces on the lived experiences of People With Disabilities
Vorster, L., Peschel, A. O. & Kearney, S.
13/11/2023 → …
Project: Research
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MCMP network: Multicultural Marketplaces Network
Vorster, L. (Collaborator), Martin Ruiz, V. (Collaborator), Kipnis, E. (Collaborator), Cross, S. N. N. (Collaborator), Kearney, S. (Collaborator), Mari, C. (Collaborator), Cui, C. (Collaborator), Licsandru, T. (Collaborator), Galalae, C. (Collaborator) & Johnson, E. (Collaborator)
20/05/2019 → …
Project: Research
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Co-creating Sustained Impact for Diversity and Inclusion Engaged Marketing
Cross, S. N. N., Galalae, C., Licsandru, T., Martin Ruiz, V., Cui, C., Mari, C., Kearney, S., Yoruk, I., Johnson, E. & Vorster, L., 2024, (Submitted) In: European Journal of Marketing.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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Customer Responses to AI-Driven Personalised Journeys
Hardcastle, K., Vorster, L. & Brown, D., 2024, (Submitted) In: Journal of Advertising.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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The Role of War-related Marketing Activism Actions in Community Resilience: from the Ground in Ukraine
Kipnis, E., Pysarenko, N., Galalae, C., Mari, C., Martin Ruiz, V. & Vorster, L., 6 Jun 2024, (E-pub ahead of print) In: Journal of Public Policy & Marketing.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access -
A multi-contextual lens on racism and discrimination in the multicultural marketplace
Galalae, C., Kipnis, E., Cui, C., Johnson, E., Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Martin Ruiz, V., Pullig, C. & Lindsey-Warren, T. M., Jan 2023, In: Journal of the Association for Consumer Research. 8, 1, p. 95-106 12 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Knight, H. & Vorster, L., Mar 2023, London: Kogan Page. 496 p.Research output: Book/anthology/dissertation/report › Book › Education › peer-review
Activities
- 1 Other
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Multicultural marketplaces network website
Lizette Vorster (Participant)
2023Activity: Other activity types › Other