Projects per year
Personal profile
Research
Assistant Professor in Strategic Business Communications, focusing on responsible marketing communications, intercultural marketing, consumer well-being and equality, diversity & inclusion. Award-winning creative director and marketing manager turned academic to advance understanding of the social role of marketing in contemporary society
Cooperation and dissemination
Multicultural Marketplaces Network - international marketing academic and practitioner network discovering experiences of consumer and organisations in multicultural societies. https://multicultural-marketplaces.net/
Interdisciplinary collaboration with Anne Peschel (COBE - Cognition and Behaviour Lab, Aarhus BSS) and Shauna Keaney (Birmingham City University, UK) on consumers with disabilities' experiences with metaverse marketplaces.
Teaching
Marketing Communications; Communication Theory and Practice; Digital Communication; Change Communications; and Postgraduate Thesis advisor for Responsible Marketing and Consumer Diversity masters students.
Education/Academic qualification
Marketing and Consumer Psychology, PhD, Critically Evaluating the Role of Intercultural Marketing Communications in Cultivating Relations in the Superdiverse Rainbow Nation, Coventry University
Award Date: 1 Apr 2021
Information Design, BA Hons, University of Pretoria
Award Date: 28 Nov 2008
External positions
Member
Member
Fellow of Higher Education Association
Keywords
- Communication in organisations
- Market communication
- Strategic communication
- Strategy
- Advertising etc.
- Society and citizens
- Multimediality/cross-mediality
- Ethnicity
- Power and politics
Areas of expertise
- Socially responsible marketing
- Intercultural interaction
- Multimodal communication
- Diversity, equity and inclusion
- Multicultural marketplaces
Fingerprint
Dive into the research topics where Lizette Vorster Larsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 3 Active
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The impact of Metaverse Marketplaces on the lived experiences of People With Disabilities
Larsen, L. V. (PI), Peschel, A. O. (PI) & Kearney, S. (PI)
13/11/2023 → …
Project: Research
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MCMP network: Multicultural Marketplaces Network
Larsen, L. V. (Collaborator), Martin Ruiz, V. (Collaborator), Kipnis, E. (Collaborator), Cross, S. N. N. (Collaborator), Kearney, S. (Collaborator), Mari, C. (Collaborator), Cui, C. (Collaborator), Licsandru, T. (Collaborator), Galalae, C. (Collaborator) & Johnson, E. (Collaborator)
20/05/2019 → …
Project: Research
Research output
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Co-creating sustained impact for diversity and inclusion engaged marketing
Cross, S. N. N., Galalae, C., Licsandru, T. C., Martín Ruiz, V., Cui, C. C., Mari, C., Vorster, L., Yoruk, I., Johnson, E. & Kearney, S., 2025, (E-pub / Early view) In: European Journal of Marketing.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Knight, H. & Vorster, L., 2026, 2. ed. London: Kogan Page.Research output: Book/anthology/report › Book › Education › peer-review
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Flavoring the Braai: Deconstructing the Monoracial Heritage Myth in South Africa
Vorster, L., Kipnis, E. & Bebek, G., 7 Jan 2025, p. 13. 1 p.Research output: Contribution to conference › Paper › Research › peer-review
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Rebuilding the Middle Ground for Reconnected Societies
Larsen, L. V., Martin Ruiz, V. & Kipnis, E., 2025.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Open Access -
Reimagining a Kaleidoscopic Rainbow Nation Representation
Vorster, L., 7 Jan 2025, p. 13. 1 p.Research output: Contribution to conference › Poster › Research › peer-review
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Transformative Consumer Research 2025
Larsen, L. V. (Chair person), Martin Ruiz, V. (Chair person), Kipnis, E. (Chair person), Galalae, C. (Participant), Licsandru, T. (Participant), Mari, C. (Participant), Yoruk, I. (Participant), Johnson, E. (Participant), Lin, J. (Participant), Millis Rucker, M. (Participant) & Stewart, D. (Participant)
12 Jun 2025 → 15 Jun 2025Activity: Participating in or organising an event types › Participation in or organisation af a conference
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Multicultural marketplaces network website
Vorster, L. (Participant)
2023Activity: Presentations, memberships, employment, ownership and other activities › Other
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Transformative Consumer Research Conference 2021
Larsen, L. V. (Participant)
28 Jun 2021Activity: Participating in or organising an event types › Participation in or organisation af a conference
File -
2019 Transformative Consumer Research Conference
Larsen, L. V. (Participant)
19 May 2019Activity: Participating in or organising an event types › Participation in or organisation af a conference
File
Prizes
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Women in Marketing Marketing Scientist Award
Larsen, L. V. (Recipient), Martin Ruiz, V. (Recipient), Galalae, C. (Recipient), Pysarenko, N. (Recipient) & Mari, C. (Recipient), Nov 2024
Prize: Prizes, scholarships, distinctions
Press/Media
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Keep calm and carry on buying: how Ukrainian consumers are hitting back at Russia
Galalae, C., Kipnis, E., Pysarenko, N., Mari, C., Martin Ruiz, V. & Larsen, L. V.
08/05/2025
1 Media contribution
Press/Media: Press / Media