Projects per year
Personal profile
Research
Reserch on consumer reactions to marketing activities inclusing new products and services. Specific focus on the role of marketing in the inclusion of typically underrepresented gruops in society.
Cooperation and dissemination
Experience with several international research projects with partners from different universities and companies from different disciplines. Co-founder and leader og the Danish Innovation Index and part of its international coalition.
Teaching
Teaches marketing management and innovation management. Supervisor on bachelor's, master's and ph.d. level.
Areas of expertise
- Marketing
- Consumer Behaviour
- Diversity and inclusion
- Artificial intelligence
- Virtual reality
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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VICIM: The Effect of Virtual Characters on Market Inclusion
Jacobsen, L. (PI)
01/12/2024 → 01/02/2027
Project: Research
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Madeline Morgenthal (PhD)
Jacobsen, L. (Participant), Steinmann, S. (Project manager) & Morgenthal, M. I. (PI)
01/09/2024 → 31/08/2027
Project: Research
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PIER - Plant-Based Food Ingredients to be Egg Replacers
Jacobsen, L. (Participant), Aschemann-Witzel, J. (PI), Pedersen, S. (Participant) & Ahmad, M. (Participant)
01/04/2024 → 31/03/2028
Project: Research
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IIC: Innovation Index Coalition
Frank, D.-A. (Collaborator), Jacobsen, L. (Collaborator) & Søndergaard, H. A. (Collaborator)
01/01/2023 → …
Project: Research
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From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness
Jacobsen, L., Frank, D.-A., Søndergaard, H. A. & Peschel, A. O., 2025, In: Journal of Business Research. 189, p. 115-184Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access -
Determining Online Community Engagement Based on Diversity Communication
Peschel, A. O., Jacobsen, L., Salnikova, E., Banovic, M. & Grunert, K. G., 2024.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
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Evolution of motivation in co-creation: Recruit, retain and complete in a project on new food product co-creation
Klincewicz, K., Jacobsen, L., Debska, K., Gazdecki, M., Gorynska-Goldmann, E., Krol, K., Lähteenmäki, L., Wielicka-Regulska, A. & Zatorska, M., Sept 2024, In: Creativity and Innovation Management. 33, 3, p. 312-337 26 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open Access1 Citation (Scopus) -
Fit for AI? How a Company's AI fit Determines its Innovativeness and Relative Attractiveness on the Consumer Market
Jacobsen, L., Frank, D.-A. & Nejad, M., Aug 2024, 2024 AMA Summer Academic Conference: Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People. American Marketing Association, p. 737-739 (AMA conference proceedings, Vol. 35).Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review
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Environmental engagement: Promoting veganism on social media
Pedersen, S., Juhasz, V. & Jacobsen, L., 23 Jun 2023.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Activities
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Fordham University
Jacobsen, L. (Visiting researcher)
Jan 2024 → 2024Activity: Visiting an external institution types › Visiting an external academic institution
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Sustainability (Journal)
Jacobsen, L. (Reviewer)
2024Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
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Information Technology & People (Journal)
Jacobsen, L. (Reviewer)
2024 → …Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
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Food Quality and Preference (Journal)
Jacobsen, L. (Reviewer)
2024 → …Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
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Danish Innovation Index 2024 Online conference
Jacobsen, L. (Organizer), Søndergaard, H. A. (Organizer) & Frank, D.-A. (Organizer)
2024Activity: Participating in or organising an event types › Participation in or organisation of workshop, seminar or course
Prizes
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Dansk Markedsførings Talentpris
Jacobsen, Lina (Recipient), 1 Sept 2018
Prize: Prizes, scholarships, distinctions
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Highly Commended Paper Award - 7th Colloquium on European Research in Retailing
Peschel, Anne Odile (Recipient), Jacobsen, Lina (Recipient) & Steinmann, Sascha (Recipient), Sept 2022
Prize: Prizes, scholarships, distinctions
Press/Media
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Closing European Innovation Gap Requires 'Systematic' Change
18/07/2024
1 Media contribution
Press/Media: Press / Media
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Forbrugere kan nu sendes på indkøb i virtual reality-supermarkeder
30/03/2022
1 Media contribution
Press/Media: Press / Media
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Virtuel reality-supermarked kan give svar på, hvorfor du køber det, du gør
29/03/2022
1 Media contribution
Press/Media: Press / Media
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Nystiftet pris belønner ny viden om co-creation
13/09/2018
1 Media contribution
Press/Media: Press / Media
Courses
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Innovation & Entrepreneurship
Lina Jacobsen & Claus Thrane 09/02/2023 → 30/06/2023
Course: Teaching
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Marketing Management HD suppl.
Lina Jacobsen & Tino Bech-Larsen 01/03/2021 → 30/06/2021
Course: Teaching