About Aarhus University
Lina Jacobsen
Associate Professor
Fuglesangs Allé 4
building 2623, D210
8210 Aarhus V
Denmark
Phone: +87166095
Mobile: +4525146589
Profile
Associate Professor, Aarhus University, Department of Management – affiliated with MAPP Centre – Research on Value Creation in the Food Sector
Research areas
Consumer behaviour and innovation
Virtual communities
B2C Marketing
Internal communication in innovation
Co-creation
Academic experience
2021 - : Associate Professor at Aarhus University, Department of Management, MAPP Centre
2017 - 2021: Assistant Professor at Aarhus University, Department of Management, MAPP
2016 - 2017: Visiting Ph.D. researcher at Kent Business School, University of Kent (UK)
2013 - 2017: Ph.D. researcher at Aarhus University, Department of Management, MAPP
2012 - 2013: Research Associate at Aarhus University, Department of Management, MAPP
2011 - 2012: MSc Consumer Studies, Wageningen University
2010 - 2012: MSc Marketing, Aarhus University
Teaching areas
Marketing Management
Quantitative methods
Innovation Management
Download PhD dissertation:
Integrating consumer insight in food innovation: Information acquisition and dissemination in new product development
- Published
In companies we trust: consumer adoption of artificial intelligence services and the role of trust in companies and AI autonomy
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
Qualitative Methods in the Digital Age: Using netnography and online platforms for consumer insight
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
- Published
Environmental engagement: Promoting veganism on social media
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Leveraging skills of researchers and employees in the food industry
Project: Research
Presentation at Arla Foods: Instore Consumer Behaviour
Activity: Talk or presentation types › Lecture and oral contribution
Forsknings Døgn – The Festival of Research
Activity: Participating in or organising an event types › Participation in or organisation of workshop, seminar or course
Danish Innovation Index 2023 Online Conference
Activity: Participating in or organising an event types › Participation in or organisation af a conference
Highly Commended Paper Award - 7th Colloquium on European Research in Retailing
Prize: Prizes, scholarships, distinctions
Dansk Markedsførings Talentpris
Prize: Prizes, scholarships, distinctions
Indkøb i et virtual reality-supermarked
Press/Media: Press / Media
Forbrugere kan nu sendes på indkøb i virtual reality-supermarkeder
Press/Media: Press / Media
Virtuel reality-supermarked kan give svar på, hvorfor du køber det, du gør
Press/Media: Press / Media
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