Department of Management

Liisa Lähteenmäki

Who is responsible for food risks? The influence of risk type and risk characteristics

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Sointu Leikas, University of Helsinki, Department of Psychology, Finland
  • Marjaana Lindeman, University of Helsinki, Department of Psychology, Finland
  • Katariina Roininen, Taloustutkimus Oy, Finland
  • Liisa Lähteenmäki
  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
The influence of food risk type and risk characteristics on food risk responsibility judgments was studied. A total of 1270 Finnish consumers judged their personal responsibility and the responsibility of three non-personal targets, industry, retail, and society, in relation to six food-related risks. They also evaluated the risks on several psychometric dimensions. The ratings were gathered via internet questionnaire. Industry and society were considered to be most responsible for all risks but the risk of cardiovascular disease, for which personal responsibility was considered to be highest. Judgments of personal controllability predicted personal responsibility judgments, and unnaturalness judgments predicted non-personal targets' judged responsibility. Personal responsibility judgments were related to different risk dimensions than judgments of non-personal targets' responsibility.
Original languageEnglish
Pages (from-to)123-126
Number of pages4
Publication statusPublished - 2009

    Research areas

  • MAPP, Food risk, Responsibility, Risk characteristics

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