Department of Management

Liisa Lähteenmäki

Nutrition communication: Consumer perceptions and predicting intentions

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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Nutrition communication : Consumer perceptions and predicting intentions. / Dean, Moira; Lähteenmäki, Liisa; Shepherd, Richard.

In: Proceedings of the Nutrition Society, Vol. 70, No. 1, 2011, p. 19-25.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Dean, M, Lähteenmäki, L & Shepherd, R 2011, 'Nutrition communication: Consumer perceptions and predicting intentions', Proceedings of the Nutrition Society, vol. 70, no. 1, pp. 19-25. https://doi.org/10.1017/S0029665110003964

APA

CBE

MLA

Dean, Moira, Liisa Lähteenmäki and Richard Shepherd. "Nutrition communication: Consumer perceptions and predicting intentions". Proceedings of the Nutrition Society. 2011, 70(1). 19-25. https://doi.org/10.1017/S0029665110003964

Vancouver

Author

Dean, Moira ; Lähteenmäki, Liisa ; Shepherd, Richard. / Nutrition communication : Consumer perceptions and predicting intentions. In: Proceedings of the Nutrition Society. 2011 ; Vol. 70, No. 1. pp. 19-25.

Bibtex

@article{9b62e61c8774435c91e4dd6fd774f251,
title = "Nutrition communication: Consumer perceptions and predicting intentions",
abstract = "Health claims on food products, which aim at informing the public about the health benefits of the product, represent one type of nutrition communication; the use of these is regulated by the European Union. This paper provides an overview of the research on health claims, including consumers' perceptions of such claims and their intention to buy products that carry health-related claims. This is followed by a discussion on the results from some recent studies investigating public perceptions and willingness to use products with health claims. In these studies, claims are presented in the form of messages of different lengths, types, framing, with and without qualifying words and symbols. They also investigate how perceptions and intentions are affected by individual needs and product characteristics. Results show that adding health claims to products does increase their perceived healthiness. Claim structure was found to make a difference to perceptions, but its influence depended on the level of relevance, familiarity and individuals' need for information. Further, the type of health benefit proposed and the base product used also affected perceptions of healthiness. The paper concludes that while healthiness perceptions relating to products with health claims may vary between men and women, old and young and between countries, the main factor influencing perceived healthiness and intention to buy a product with health claim is personal relevance.",
author = "Moira Dean and Liisa L{\"a}hteenm{\"a}ki and Richard Shepherd",
year = "2011",
doi = "10.1017/S0029665110003964",
language = "English",
volume = "70",
pages = "19--25",
journal = "Proceedings of the Nutrition Society",
issn = "0029-6651",
publisher = "Cambridge University Press",
number = "1",

}

RIS

TY - JOUR

T1 - Nutrition communication

T2 - Consumer perceptions and predicting intentions

AU - Dean, Moira

AU - Lähteenmäki, Liisa

AU - Shepherd, Richard

PY - 2011

Y1 - 2011

N2 - Health claims on food products, which aim at informing the public about the health benefits of the product, represent one type of nutrition communication; the use of these is regulated by the European Union. This paper provides an overview of the research on health claims, including consumers' perceptions of such claims and their intention to buy products that carry health-related claims. This is followed by a discussion on the results from some recent studies investigating public perceptions and willingness to use products with health claims. In these studies, claims are presented in the form of messages of different lengths, types, framing, with and without qualifying words and symbols. They also investigate how perceptions and intentions are affected by individual needs and product characteristics. Results show that adding health claims to products does increase their perceived healthiness. Claim structure was found to make a difference to perceptions, but its influence depended on the level of relevance, familiarity and individuals' need for information. Further, the type of health benefit proposed and the base product used also affected perceptions of healthiness. The paper concludes that while healthiness perceptions relating to products with health claims may vary between men and women, old and young and between countries, the main factor influencing perceived healthiness and intention to buy a product with health claim is personal relevance.

AB - Health claims on food products, which aim at informing the public about the health benefits of the product, represent one type of nutrition communication; the use of these is regulated by the European Union. This paper provides an overview of the research on health claims, including consumers' perceptions of such claims and their intention to buy products that carry health-related claims. This is followed by a discussion on the results from some recent studies investigating public perceptions and willingness to use products with health claims. In these studies, claims are presented in the form of messages of different lengths, types, framing, with and without qualifying words and symbols. They also investigate how perceptions and intentions are affected by individual needs and product characteristics. Results show that adding health claims to products does increase their perceived healthiness. Claim structure was found to make a difference to perceptions, but its influence depended on the level of relevance, familiarity and individuals' need for information. Further, the type of health benefit proposed and the base product used also affected perceptions of healthiness. The paper concludes that while healthiness perceptions relating to products with health claims may vary between men and women, old and young and between countries, the main factor influencing perceived healthiness and intention to buy a product with health claim is personal relevance.

U2 - 10.1017/S0029665110003964

DO - 10.1017/S0029665110003964

M3 - Journal article

C2 - 21266092

VL - 70

SP - 19

EP - 25

JO - Proceedings of the Nutrition Society

JF - Proceedings of the Nutrition Society

SN - 0029-6651

IS - 1

ER -