Department of Management

Liisa Lähteenmäki

Marketing food with health claims

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationMarketing, food and the consumer : Festschrift in honour of Klaus Grunert
EditorsJoachim Scholderer, Karen Brunsø
PublisherPearson Longman
Publication year2013
ISBN (print)978 1 78273 526 7
Publication statusPublished - 2013

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ID: 69081061