Department of Management

Liisa Lähteenmäki

Improving internal communication between marketing and technology functions for successful new food product development

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

In order to increase the new product development (NPD) success for novel food products, it is crucial to understand how information can be optimally disseminated within companies. This systematic literature review concentrates on factors influencing internal communication between market and technology experts within the NPD process from a food industry point of view. The review provides practical implications for improving internal communication in food companies and identifies
knowledge gaps. By focusing on optimising organisational structure, team composition, management support, and knowledge management, food companies can enhance internal communication between market and technology functions during the NPD process.
Original languageEnglish
JournalTrends in Food Science & Technology
Volume37
Issue2
Pages (from-to)106-114
Number of pages9
ISSN0924-2244
DOIs
Publication statusPublished - 2014

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